The Invisible Capital

Reflections on the people, knowledge, experience, and collaboration that create value in society.

Watercolor illustration showing the entire journey through the health centers' follow-up in Norway – from pregnancy and prenatal care, through birth, maternity, infancy and toddler development, until the child is ready for kindergarten and school. The illustration symbolizes how midwives, public health nurses, doctors and other professionals follow children and parents through the first five years of life with health examinations, vaccinations, parental guidance and early intervention. The image represents the importance of health centers for public health, child development, human capital and invisible capital, and shows how value-creating people create security, health and life opportunities for families all over Norway.

Value creation begins with security

Health centres in Norway give children the best start in life. Discover how midwives, public health nurses and research help build human capital and improve public health.

Magne Bjella

2 hours ago23 min read

Watercolor illustration showing people in various professions across Norway – including nurses, bakers, fishermen, police, ambulance workers, technicians, industrial workers and train drivers. The illustration symbolizes how people create value every day through care, food production, transport, energy, technology, emergency preparedness and cooperation. Fjords, cities, seas and Norwegian nature are connected into one whole that visualizes that Norway's most important capital is not buildings or machines, but the people who keep society going from morning to night, year-round.

Value-creating people

Value-creating people keep Norway running every day. A tribute to the people who create value through knowledge, care, work and collaboration.

Magne Bjella

2 hours ago10 min read

Screenshot of the front page of the new website for the Norwegian Opera & Ballet. The main image shows ballet dancer Maiko Nishino standing on stage in a bright costume with her arms outstretched during a performance. On the left is the website's dark main menu with navigation to content, experiences and practical information. The image illustrates how artistic content and user-oriented design were combined in the development of operaen.no.

Operaen.no — a digital drama in a thousand acts

Linda Halvorsen tells the story of the collaboration between the Norwegian National Opera & Ballet and BEKK – and how interdisciplinary teamwork created an award-winning website.

Magne Bjella

3 hours ago15 min read

Watercolor illustration of people with different backgrounds and expertise collaborating around technology, health, education and innovation in a modern Norwegian urban environment. The illustration symbolizes how value creation arises in the interaction between people, knowledge, trust and digitalization.

Norway has never had more knowledge and value creation – how do we create more?

Recent figures from Statistics Norway show that knowledge is Norway’s most important resource. What can we learn from Oxford and San Francisco about education, innovation and value creation?

Magne Bjella

3 hours ago9 min read

Watercolor illustration depicting the value-creating Norway through people in different professions and life situations. The image shows, among other things, a railway worker at the train tracks, a nurse helping an elderly woman, a teacher with children around a table, a farmer in the field, a bus driver, a doctor, a fisherman at sea, an offshore worker on an oil platform, a soldier from the Armed Forces and a sanitation worker. In the background are Norwegian fjords, snow-capped mountains, fishing boats, an oil platform, a train and a rescue helicopter. The illustration highlights the interaction between people, natural resources, knowledge and working life. The image visualizes how value creation occurs throughout the country and across sectors – in public and private enterprises, in urban and rural areas, at sea and on land. The message is that the most important capital is not found in the accounts, but in the people who keep Norway going every day.

Norway at work – the value-creating Norway - The people who keep society going

A tribute to the people who create value every day – in shops, hospitals, at sea and on land. We all depend on one another’s work.

Magne Bjella

3 hours ago9 min read

Watercolor illustration in warm blue and golden tones showing people of different ages, ethnic backgrounds and abilities gathered around a table in conversation and collaboration. Among them are health workers, craftsmen, office workers and people with disabilities. In the background, buildings, means of transport, industry and technology are visible as symbols of the society we have built. The illustration expresses the main message of The Invisible Capital: that value is created by people through knowledge, experience, cooperation, creativity and trust.

Why has the most important capital become invisible?

We often say that people are our most important resource. Yet many of our most important decisions focus on everything else. How did we get here?

Magne Bjella

3 hours ago10 min read

Watercolor illustration with a light background showing a person with a shoulder bag standing with his back to the road at a crossroads between two organizational cultures. On the left is a vibrant and open organization with the text "Organization that flourishes". Employees collaborate around tables, share ideas and discuss in bright surroundings. Glowing light bulbs symbolize innovation and new ideas. Signs along the path highlight values such as "open doors", "trust", "sharing", "customer focus" and "innovation". On the right is a gray and closed organization with the text "Organization that doesn't listen". The area is characterized by closed gates, few people and scattered papers on the ground. Signs highlight concepts such as "closed doors", "control", "silos", "fear of failure" and "stagnation", while a sign on the building says "Ideas not welcome&quot

Why good ideas often stop with the leader

What if the biggest obstacle to innovation is not a lack of ideas, but our ability to bring them forward?

Magne Bjella

3 hours ago10 min read

Watercolor painting depicting a busy emergency room at a Norwegian hospital. Ambulance personnel arrive with a patient on a stretcher as a team of doctors and nurses stand ready to take over treatment. A rescue helicopter lands in the background, illustrating the interaction between the ambulance service, the air ambulance, and the hospital emergency room when every second counts.

Behind every patient meeting are thousands of people

Behind Norway’s hospitals are tens of thousands of people. Discover the health trusts, key figures and employees who create safety, treatment and hope every day.

Magne Bjella

3 hours ago17 min read

Portrait of Hans Flaten (1853–1931), teacher, author and local historian from Hemsedal. Hans Flaten devoted much of his life to documenting the village's history, families, culture and dialect through extensive books that are still important historical sources. He sits serious and dignified, with a calm gaze that reflects his commitment to preserving knowledge for future generations.

When Hemsedal thanked my great-grandfather

Meet my great-grandfather Hans Flaten – the man who preserved the history of Hemsedal and continues to inspire my work on The Invisible Capital.

Magne Bjella

3 hours ago6 min read

The illustration shows the Opera House in Bjørvika, Oslo, painted in a detailed watercolor style. The building dominates the motif with its characteristic white marble surfaces that slope down towards the water and invite the audience up to the roof. The large glass facade reflects the evening sky and provides a glimpse of life inside the foyer. Around the building, small human figures move across the roof, along the promenade and at the water's edge, emphasizing that the opera house is both a cultural center and a public urban space. The Oslofjord lies calmly in front of the building and reflects the warm golden and blue watercolor tones from the sky. The clouds are painted with soft brushstrokes that create an atmospheric transition between daylight and evening. The illustration highlights the modern architecture and symbolizes how The Norwegian Opera & Ballet is a place where architecture, art, music, dance and people meet. The image serves as the main illustration for the b

Classical music, the Opera and the people behind it

A journey through the Norwegian National Opera & Ballet, classical music, composers, ballet and the people who create magical experiences.

Magne Bjella

3 hours ago7 min read

Large watercolor illustration of a modern Norwegian hospital where employees from many different professional groups are gathered in a warm and welcoming environment. The illustration shows, among other things, a doctor, nurse, operating room nurse, nurse anesthetist, midwife, physiotherapist, occupational therapist, psychologist, bioengineer, radiographer, pharmacist, medical technician, health secretary, porter, cleaner, kitchen staff, ambulance staff and hospital clown. Around them we see people in different stages of life – children, young people, adults, the elderly, pregnant women and families – who illustrate that the hospital exists for the entire population throughout their lives. The motif conveys diversity, cooperation, trust, knowledge and care, and shows how the values in the healthcare system are created by people with different expertise who work together towards a common goal: to provide patients with safe treatment, hope and the best possible follow-up. The illustratio

The hospital where people create value – every single day

Hospitals are people. A tribute to all the professionals who create safety, care, treatment and hope for patients and their families every day.

Magne Bjella

3 hours ago18 min read

What has Magne really used me for?

I have used AI for many things. For SEO and Google Analytics, boat trips and battery charging, blog writing and old BI notes. But most of all, to explore my curiosity.

Magne Bjella

3 hours ago10 min read

Watercolor collage showing the preventive work of health centers in Norway. The illustration shows families with young children in conversation with health nurses and health personnel, health examinations of infants, vaccination of children, reading time and play that promote early development, as well as a modern Norwegian health center surrounded by fjord and mountain landscapes. The image symbolizes safety, diversity, early intervention, parental support and the important role of health centers in the follow-up of pregnant women, children, adolescents and families throughout the child's first year of life.

A common social mission - Health centers in Nordland

Find all health centres in Nordland in one place. An up-to-date overview of municipalities, health centres and services for pregnant women, children, young people and families.

Magne Bjella

3 hours ago23 min read

Large watercolor illustration of health centers in Møre og Romsdal that shows how nurses, midwives and other health personnel follow families through pregnancy, infancy and toddlerhood. The illustration consists of several warm everyday scenes with pregnancy check-ups, growth measurement, vaccination, parent-child conversations, reading aloud, play and developmental follow-up. Families from different backgrounds meet health personnel in modern health centers surrounded by fjords, mountains and coastal landscapes that characterize Møre og Romsdal. The image illustrates early intervention, preventive health work, safe upbringing and the invisible capital that is created through care, knowledge and human relationships.

Health centers build the Norway of the future - Health centers Møre og Romsdal

Explore health centres in Møre og Romsdal through warm watercolour illustrations showing care, preventive healthcare, families and a safe start in life.

Magne Bjella

3 hours ago18 min read

Large watercolor illustration of health centers in the Inland Region that shows how the Norwegian health service follows families through pregnancy, infancy and toddlerhood. The illustration consists of several scenes with health nurses, midwives, health professionals, parents and children from different backgrounds. The motif shows developmental checks, parent conversations, play, guidance and early intervention in bright consultation rooms with views of mountains, fjords and local communities. The map of Norway in the center symbolizes that the health centers are an important part of the Norwegian welfare model and the invisible capital that is created through people, care and preventive health work.

Norwegian everyday moments - Health centers in the Inland

Explore health centres in Innlandet through warm watercolour illustrations showing care, preventive healthcare, families and a safe start in life.

Magne Bjella

3 hours ago24 min read

Watercolor illustration showing the importance of health centers in Norway throughout the first year of a child's life. The image brings together pregnant women, infants, toddlers, parents, midwives, health nurses and families from all over the country – from fjords and coastal communities to cities and the northern lights – and illustrates how health centers create safety, prevent disease and build human capital. The illustration is part of The Invisible Capital and Value-Creating People, and symbolizes the community's investment in children's health, development and future.

Health centers in Norway - an overview of the country's health centers - Akershus, Buskerud and Finnmark

Health centres in Norway – a complete overview of the country’s health centres, research, professionals and how they build human capital from the very beginning of life.

Magne Bjella

3 hours ago32 min read

Watercolor of a warm library with tall bookshelves, a desk, a coffee cup and books. A man seen from behind stands in front of the bookshelf and pulls out a book. The shelves symbolize the disciplines of The Invisible Capital, such as value-creating people, artificial intelligence, innovation, customer experiences, society and learning.

Welcome to Recommended Literature

Explore recommended books on leadership, innovation, digitalisation, artificial intelligence and value creation – literature that inspires The Invisible Capital.

Magne Bjella

3 hours ago4 min read

Recommended reading: Innovation and digitalization

Holiday homes in Norway and Norwegians' holiday homes abroad

Norwegian cabins and holiday homes represent significant private wealth. Explore calculations, statistics and what they reveal about Norway’s development.

Magne Bjella

3 hours ago6 min read

The Invisible Capital

Value creation begins with security

Value-creating people

Operaen.no — a digital drama in a thousand acts

Norway has never had more knowledge and value creation – how do we create more?

Norway at work – the value-creating Norway - The people who keep society going

Why has the most important capital become invisible?

Why good ideas often stop with the leader

Behind every patient meeting are thousands of people

When Hemsedal thanked my great-grandfather

Classical music, the Opera and the people behind it

The hospital where people create value – every single day

What has Magne really used me for?

A common social mission - Health centers in Nordland

Health centers build the Norway of the future - Health centers Møre og Romsdal

Norwegian everyday moments - Health centers in the Inland

Health centers in Norway - an overview of the country's health centers - Akershus, Buskerud and Finnmark

Welcome to Recommended Literature

Recommended reading: Innovation and digitalization

Recommended reading: Artificial Intelligence (AI)

Holiday homes in Norway and Norwegians' holiday homes abroad