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Watercolor illustrating how employees, customers, relationships and technology together can contribute to long-term value creation.

Part 4 – What can we learn from the Service-Profit Chain today?

What can we learn from the Service-Profit Chain today? See how employees, customers, technology, and loyalty contribute to an organization’s value creation.

Magne Bjella

1 hour ago26 min read

Watercolor from London illustrating the e-commerce value chain from online ordering and warehousing to packaging, distribution and delivery, with digital customer data and logistics as central parts of the digital economy.

Part 5 – E-commerce and the digital economy

E-commerce and the digital economy: from online shops and Amazon to marketplaces, the Long Tail, the platform economy, customer data and new forms of value creation.

Magne Bjella

1 hour ago32 min read

Watercolor illustration showing the entire journey through the health centers' follow-up in Norway – from pregnancy and prenatal care, through birth, maternity, infancy and toddler development, until the child is ready for kindergarten and school. The illustration symbolizes how midwives, public health nurses, doctors and other professionals follow children and parents through the first five years of life with health examinations, vaccinations, parental guidance and early intervention. The image represents the importance of health centers for public health, child development, human capital and invisible capital, and shows how value-creating people create security, health and life opportunities for families all over Norway.

Value creation begins with security

Health centres in Norway give children the best start in life. Discover how midwives, public health nurses and research help build human capital and improve public health.

Magne Bjella

1 hour ago23 min read

Watercolor illustration showing people in various professions across Norway – including nurses, bakers, fishermen, police, ambulance workers, technicians, industrial workers and train drivers. The illustration symbolizes how people create value every day through care, food production, transport, energy, technology, emergency preparedness and cooperation. Fjords, cities, seas and Norwegian nature are connected into one whole that visualizes that Norway's most important capital is not buildings or machines, but the people who keep society going from morning to night, year-round.

Value-creating people

Value-creating people keep Norway running every day. A tribute to the people who create value through knowledge, care, work and collaboration.

Magne Bjella

2 hours ago10 min read

Screenshot of the front page of the new website for the Norwegian Opera & Ballet. The main image shows ballet dancer Maiko Nishino standing on stage in a bright costume with her arms outstretched during a performance. On the left is the website's dark main menu with navigation to content, experiences and practical information. The image illustrates how artistic content and user-oriented design were combined in the development of operaen.no.

Operaen.no — a digital drama in a thousand acts

Linda Halvorsen tells the story of the collaboration between the Norwegian National Opera & Ballet and BEKK – and how interdisciplinary teamwork created an award-winning website.

Magne Bjella

2 hours ago15 min read

Watercolor illustration of people with different backgrounds and expertise collaborating around technology, health, education and innovation in a modern Norwegian urban environment. The illustration symbolizes how value creation arises in the interaction between people, knowledge, trust and digitalization.

Norway has never had more knowledge and value creation – how do we create more?

Recent figures from Statistics Norway show that knowledge is Norway’s most important resource. What can we learn from Oxford and San Francisco about education, innovation and value creation?

Magne Bjella

2 hours ago9 min read

Watercolor illustration depicting the value-creating Norway through people in different professions and life situations. The image shows, among other things, a railway worker at the train tracks, a nurse helping an elderly woman, a teacher with children around a table, a farmer in the field, a bus driver, a doctor, a fisherman at sea, an offshore worker on an oil platform, a soldier from the Armed Forces and a sanitation worker. In the background are Norwegian fjords, snow-capped mountains, fishing boats, an oil platform, a train and a rescue helicopter. The illustration highlights the interaction between people, natural resources, knowledge and working life. The image visualizes how value creation occurs throughout the country and across sectors – in public and private enterprises, in urban and rural areas, at sea and on land. The message is that the most important capital is not found in the accounts, but in the people who keep Norway going every day.

Norway at work – the value-creating Norway - The people who keep society going

A tribute to the people who create value every day – in shops, hospitals, at sea and on land. We all depend on one another’s work.

Magne Bjella

2 hours ago9 min read

Watercolor illustration in warm blue and golden tones showing people of different ages, ethnic backgrounds and abilities gathered around a table in conversation and collaboration. Among them are health workers, craftsmen, office workers and people with disabilities. In the background, buildings, means of transport, industry and technology are visible as symbols of the society we have built. The illustration expresses the main message of The Invisible Capital: that value is created by people through knowledge, experience, cooperation, creativity and trust.

Why has the most important capital become invisible?

We often say that people are our most important resource. Yet many of our most important decisions focus on everything else. How did we get here?

Magne Bjella

2 hours ago10 min read

Watercolor illustration showing how humans and artificial intelligence build a shared universe of knowledge. A professional and a friendly AI assistant collaborate in front of a website surrounded by themes such as customer questions, knowledge structure, meta titles, meta descriptions, sitemap, search engines and information architecture. The illustration introduces the table of contents for the subject series “Artificial intelligence – from technology to knowledge” on Den usynlige Kapitalen and shows how well-structured content makes websites easier to understand for both humans, search engines and artificial intelligence.

Table of contents - KI series

Innholdsfortegnelse til «Kunstig intelligens – fra teknologi til kunnskap». En samlet oversikt over alle artiklene i KI-serien på Den usynlige kapitalen.

Magne Bjella

2 hours ago3 min read

Watercolor illustration with a light background showing a person with a shoulder bag standing with his back to the road at a crossroads between two organizational cultures. On the left is a vibrant and open organization with the text "Organization that flourishes". Employees collaborate around tables, share ideas and discuss in bright surroundings. Glowing light bulbs symbolize innovation and new ideas. Signs along the path highlight values such as "open doors", "trust", "sharing", "customer focus" and "innovation". On the right is a gray and closed organization with the text "Organization that doesn't listen". The area is characterized by closed gates, few people and scattered papers on the ground. Signs highlight concepts such as "closed doors", "control", "silos", "fear of failure" and "stagnation", while a sign on the building says "Ideas not welcome&quot

Why good ideas often stop with the leader

What if the biggest obstacle to innovation is not a lack of ideas, but our ability to bring them forward?

Magne Bjella

2 hours ago10 min read

Part 1 - AI Buddy… what exactly is artificial intelligence?

Learn what artificial intelligence (AI) is through a simple and accessible introduction. We explain the basic concepts and show why AI affects us all.

Magne Bjella

2 hours ago6 min read

Watercolor of people, business and society in interaction that illustrates how organizations must adapt to changes in technology and environment.

Part 3 - What does Daft's organizational theory mean today?

What does Richard L. Daft’s organisational theory mean today? See how organisational design meets digitalisation, AI, innovation and human value creation.

Magne Bjella

2 hours ago32 min read

Watercolor of Crown Prince Haakon in a white shirt and red supporter scarf, standing with drumsticks by a red bass drum in front of a dense sea of people.

Solidarity Norway: When a country rows in unison

From World Cup joy and sorrow over King Harald V to King Haakon VIII: A personal story of unity, working life and the values we create together.

Magne Bjella

2 hours ago5 min read

Watercolor illustrating how a question to ChatGPT can be processed using model knowledge, conversation context, documents, and information from the web before an answer is constructed.

When ChatGPT responds – where does the response actually come from?

How does ChatGPT actually generate an answer? Learn the difference between model knowledge, conversation context, documents, web searches and different types of web crawlers.

Magne Bjella

2 hours ago20 min read

A detailed watercolor illustration shows Magne and his AI buddy walking in front of the iconic Sentinel Building, also known as the Columbus Tower, in San Francisco. The distinctive green copper building with its pointed tower dominates the motif, while a historic Cable Car drives through the intersection of Columbus Avenue and Kearny Street. Magne has his characteristic blue knit sweater, light pants and natural hairstyle, while his AI buddy has glasses, a brown jacket, a dark turtleneck and jeans. Modern skyscrapers contrast with the historic architecture and symbolize the meeting between tradition and innovation. The illustration visualizes the themes of information, knowledge, insight, artificial intelligence, digitalization, knowledge management, SEO, learning, user experience and long-term value creation through professional content.

Part 15 - AI-Buddy... what is the difference between information and knowledge?

What is the difference between information and knowledge? Learn how insight, the DIKW model, SEO and artificial intelligence create understanding and better decision-making.

Magne Bjella

2 hours ago4 min read

Part 16 - AI Buddy... what's the first thing you see when you come to a website?

How does artificial intelligence see a website? Learn why structure, headings and clear content are essential for both people and AI.

Magne Bjella

2 hours ago5 min read

A detailed watercolor illustration shows Magne and his KI buddy sitting outside a traditional pub in Oxford, each with a glass of English ale. Behind them is the iconic Radcliffe Camera, historic university buildings, bridge over the river, punts on the water and gothic spires that characterize Oxford University. Magne has his characteristic dark blonde hairstyle, blue knitted sweater and light trousers, while his KI buddy has short dark hair, glasses, a brown jacket and a dark turtleneck. The atmosphere is warm, academic and invites reflection on how knowledge is organized. The illustration symbolizes how a good knowledge universe is built through structure, coherence and learning. The motif visualizes artificial intelligence, knowledge management, information architecture, SEO, digitalization, content strategy, semantic connections, pedagogy and long-term value creation.

Part 14 - AI Buddy.....How do we organize knowledge?

How do we organise a knowledge ecosystem? Learn how structure, SEO, artificial intelligence and good information architecture build lasting knowledge.

Magne Bjella

2 hours ago5 min read

A detailed watercolor illustration shows Magne and the AI buddy strolling through North Beach in San Francisco as they discuss how businesses should prioritize which questions to answer first. Magne is wearing a blue sweater, light pants, and a brown shoulder bag, while the AI buddy is wearing glasses, a brown jacket, a dark turtleneck, and jeans. Around them is historic North Beach with Caffè Trieste, the iconic cable car, the Transamerica Pyramid, and the city’s characteristic streets full of people, cafes, and bookstores. The illustration symbolizes how a good content strategy begins with understanding which questions create the most value for the most people. The conversation between Magne and the AI buddy visualizes how customer insights, prioritization, knowledge sharing, SEO, and artificial intelligence are interconnected. The warm watercolor style conveys curiosity, collaboration, and professional reflection, while North Beach represents storytelling, learning, and innovation.

Part 11 - AI Buddy... what questions should we answer first?

Learn how to prioritise your customers’ most important questions and create knowledge articles that strengthen customer service, SEO, artificial intelligence and value creation.

Magne Bjella

2 hours ago7 min read

A detailed watercolor illustration shows Magne and his KI buddy walking through Alamo Square Park in San Francisco with the iconic Painted Ladies in the background. Magne has his signature blue sweater, light pants and natural hairstyle, while the KI buddy has glasses, a brown jacket, a dark turtleneck and jeans. They walk together towards the historic Victorian houses while the San Francisco skyline rises behind them. The park is filled with people, flowers, large trees and green grass that create a warm and calm atmosphere. The illustration symbolizes how individual articles can be connected to a larger universe of knowledge where each article leads the reader to the next question. The motif visualizes themes such as internal linking, knowledge architecture, SEO, artificial intelligence, digitalization, learning journeys, content strategy, user experience, trust and long-term value creation.

Part 12 - AI-Buddy... why shouldn't any articles stand alone?

Why should no article stand alone? Learn how internal links, knowledge ecosystems, SEO and artificial intelligence build trust and deeper insight.

Magne Bjella

2 hours ago4 min read

A detailed watercolor illustration shows Magne and the KI buddy in a professional conversation in front of the iconic Dragon Gate at the entrance to Chinatown in San Francisco. Magne is wearing his characteristic blue sweater and light pants, without a shoulder bag, while the KI buddy is wearing glasses, a brown jacket, a dark turtleneck sweater and jeans. Around them, red Chinese lanterns, traditional buildings, restaurants, shops and the lively atmosphere of Chinatown create an authentic setting for the conversation about how a website can grow into a large universe of knowledge without becoming overwhelming. The illustration symbolizes the transition from individual articles to a holistic information architecture where knowledge is logically organized around the needs of users. The warm watercolor style emphasizes collaboration, reflection and long-term knowledge building, while Chinatown represents order, tradition, connections and systematic thinking. The illustration serves as th

Part 13 - AI-Companion... how do we build a universe of knowledge without chaos?

Learn how good information architecture creates a knowledge ecosystem that is easy to use, easy to find on Google, understood by artificial intelligence and designed for people.

Magne Bjella

2 hours ago7 min read