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Part 28B - AI Buddy... how do you know what you can trust?

Writer: Magne Bjella
Magne Bjella
1 day ago
5 min read

The Internet contains more information than any human can read in a lifetime. Some is thoroughly documented. Some is outdated. Some is downright wrong. How can an artificial intelligence distinguish between credible sources and bad information? And what does trust really mean in a world where both humans and machines search for answers?


Large watercolor illustration of Magne and Kompisen walking through a beautiful street in Rome while they talk about trust, knowledge and artificial intelligence. Surrounded by classic Italian architecture, cobblestone streets, historic buildings and a vibrant city atmosphere, the illustration symbolizes how trust is built through dialogue, experience and understanding. The motif visualizes the main theme of the article: why people consider credibility before making decisions, and how the same principles also underlie when artificial intelligence understands and evaluates information. The illustration represents The Invisible Capital philosophy that trust, knowledge and human relationships are the foundation of both good decisions and the digital society of the future.

Magne & the Friend


Magne

Friend...


Now I'm starting to see a pattern.


You build answers.


You use language.


You work with knowledge.


But it makes me think about something.


The Internet is full of information.


Something is wonderful.


Something is old.


Something is clearly wrong.


How do you really know what you can trust?



Educational chalkboard watercolor from the article "Buddy... how do you know what you can trust?" showing Magne and Buddy in a warm and inspiring learning situation in front of a large green chalkboard. Magne stands on the left with a coffee mug in his hand and listens with interest, while Buddy stands on the right and explains with a calm pointing gesture. Through the arched window, the landscape opens onto a beautiful lake surrounded by high mountains and a historic village with a church tower, which gives the illustration a peaceful and timeless atmosphere.

The buddy

That is perhaps the most important question we have asked so far.


Because the truth is that I don't have my own "lie detector."


I can't automatically know if everything on the internet is correct.


Therefore, the quality of the information I base my answers on is incredibly important.


And that is why human source criticism is still absolutely crucial.




Educational chalkboard watercolor from the article "Buddy... how do you know what you can trust?" showing Magne and Buddy in a warm teaching situation in front of a large green chalkboard. Magne stands on the left and listens attentively, while Buddy explains with calm hand gestures. Through the arched window, a historic European town with a river, stone bridge and a tall church tower can be glimpsed, creating a harmonious background for the conversation about quality, source criticism and artificial intelligence. The chalkboard is titled "Why quality is crucial" and illustrates that artificial intelligence cannot automatically know whether all information on the internet is correct. In the middle of the chalkboard, a warning appears stating that language models can be affected by bad or incorrect information if the sources are not of high quality. At the same time, it explains how the development of artificial intelligence is based on continuous work on quality, testing, security and improvements. At the bottom of the chalkboard, an important message is emphasized: No artificial intelligence is infallible. On the desk are books with the titles Quality, Testing, Security and Improvements, which symbolize the basic principles behind the responsible development of artificial intelligence. An open notebook encourages the reader to research information, evaluate sources, and think for themselves before drawing conclusions. The illustration shows that both humans and artificial intelligence depend on credible, up-to-date, and well-documented information to make good decisions. The watercolor is part of the Magne & Kompisen illustration series on The Invisible Capital, where artificial intelligence, digital communication, and knowledge sharing are conveyed through warm watercolors, educational boards, and a conversation that makes complex topics easy to understand.

Magne

So you can actually be influenced by bad information?


The buddy

Yes.


If incorrect information is presented as if it were correct, it could affect the results.


Therefore, those who develop language models continuously work on quality, testing, security and improvements.


But no artificial intelligence is infallible.


That applies to me too.



Magne

This means that the responsibility does not lie solely with you.


It also lies with us who write content.


The buddy

Exactly.


And now we are approaching something that will be very important later in this series.


Artificial intelligence gets better when it encounters good content.


Good content is:


correct

updated

well documented

written by people with knowledge

clear about sources

honest about insecurity


These are exactly the same qualities that build trust in people.


Magne

So...


A good website isn't just good for people.


It's also good for artificial intelligence?


The buddy

Yes.


And there you got perhaps the most important answer in this entire article.


What builds trust in humans often also creates better conditions for artificial intelligence to understand and use content in a good way.


It is an idea we will build on many times throughout this course series.



Magne

It's starting to dawn on me now.

We're not really just talking about technology.

We are talking about quality.


The buddy

Yes.

Artificial intelligence does not actually make quality less important.

It makes quality more important than ever.


Educational chalkboard watercolor from the article "Kompis... how do you know what you can trust?" showing Magne and Kompis in a warm and inspiring learning situation in front of a large green chalkboard. Magne stands on the left with a coffee mug in his hand and listens with interest, while Kompis stands on the right and explains with a calm pointing gesture. Through the curved window, the landscape opens onto a beautiful lake surrounded by high mountains and a historic village with a church tower, which gives the illustration a peaceful and timeless atmosphere. The chalkboard presents the main message "Trust is built on good content". The illustration explains that artificial intelligence improves when it encounters high-quality information, and that the same characteristics that create trust in humans also make content easier to understand for digital systems. The chalkboard highlights key quality criteria such as correct information, up-to-date content, good documentation, content written by people with professional knowledge, clear source references and honesty about uncertainty. At the bottom, the central connection is emphasized: What builds trust in humans also builds better understanding in artificial intelligence. On the work table lies a watercolor palette and an open notebook with the message "Quality creates trust. Trust creates value.", which connects the illustration to the philosophy behind Invisible Capital. Next to it are books with the titles Source Criticism, Transparency, Documentation and Credibility, which symbolize the basic principles of responsible knowledge sharing. The illustration shows how good content is created through professional quality, openness and continuous work with credible sources – values that are crucial for both people, search engines and artificial intelligence.

Magne


It's starting to dawn on me now.


We're not really just talking about technology.


We are talking about quality.


The buddy


Yes.


Artificial intelligence does not actually make quality less important.



Academic specialization

Here we take the reader further with questions such as:


  • What is a credible source?

  • What does authority mean?

  • Why is up-to-date information important?

  • Why must both humans and AI be source-critical?

  • How does a business build digital trust?


And here we begin to cautiously introduce the concept (Experience, Expertise, Authoritativeness and Trustworthiness) – but we will explain the concept first , without drowning the reader in the abbreviation.



New terms in this article


Norwegian technical term

English technical term

Short explanation

Trust

Trust

The belief that information, people, or businesses are reliable and trustworthy.

Credibility

Credibility

How reliable and professionally solid a source or content is considered to be.

Authority

Authority

Professional recognition or expertise in a specific field.

Experience

Experience

Practical knowledge gained through work, research or own experiences.

Expertise

Expertise

Documented professional knowledge and expertise within an area.

Source criticism

Source Criticism

The ability to assess the quality and credibility of a source.

Documentation

Documentation

Information that supports claims with facts, research, or other sources

Verification

Verification

The process of checking that information is correct and can be confirmed.

Reliability

Reliability


How consistent and trustworthy information or a source is over time.

Trustworthiness

Trustworthiness

The extent to which information or a business deserves trust through transparency, quality and documentation.


We have only just begun.


Magne


Friend...


If quality and trust are so important...


How do you really know which websites are good?


The buddy


Hehe...


Now we are approaching the topic that many have been waiting for.


In the next article, we will begin to explore how artificial intelligence looks at websites, content, and quality.


And that's where the journey towards what many call AI optimization actually begins.




Academic background and further reading

This series also builds on my own professional journey through the Web Design study , the eMarketing study , Innovation and Commercialization and professional seminars in San Francisco and Oxford . Here you will find the background, professional environments and experiences that have followed the development from the early years of the web to today's digitalization.



Icon symbolizing the table of contents in the knowledge universe about artificial intelligence on The Invisible Capital. The icon leads to the complete overview of the subject series' articles, themes and learning journey, from a basic understanding of artificial intelligence to knowledge, trust, value creation and competitiveness.






Icon of an open book symbolizing recommended literature in the knowledge universe about artificial intelligence on The Invisible Capital. The icon leads to a specialist library with recommended books on artificial intelligence, digitalization, content strategy, innovation, customer experiences, leadership, value creation and modern business development.






Recommended books from our library



Book cover for Human Compatible: Artificial Intelligence and the Problem of Control by Stuart Russell – an international bestseller and one of the world’s most recommended books on artificial intelligence, ethics and human control. An inspiring book for anyone who wants to understand how artificial intelligence can be developed responsibly and what the technology will mean for people, businesses and society. A book that deserves a natural place on the bookshelf of anyone interested in artificial intelligence.

Human Compatible: Artificial Intelligence and the Problem of Control


Author: Stuart Russell


Short review

Human Compatible is considered one of the most important books on artificial intelligence and the future of humanity. Stuart Russell explains in an easy-to-understand way why the development of artificial intelligence must be based on human values, ethics and responsibility. The book combines research, philosophy and practical examples, and gives the reader a deeper understanding of both the opportunities and challenges that artificial intelligence represents.


Why we recommend the book

This is a book that anyone who wants to understand artificial intelligence should read. Stuart Russell is one of the world's leading researchers in artificial intelligence, and the book provides a unique insight into how humans and artificial intelligence can develop together in a safe and responsible way.





Book cover for You Look Like a Thing and I Love You by Janelle Shane – one of the most popular introductory books on artificial intelligence. Through humorous examples, the book explains how language models and artificial intelligence learn, why they make mistakes, and how technology affects people and our everyday lives. A book we highly recommend to anyone who wants an easy-to-understand introduction to artificial intelligence.

You Look Like a Thing and I Love You


Author: Janelle Shane


Short review

With humor, warmth, and a host of entertaining examples, Janelle Shane explains how artificial intelligence actually works. The book shows why language models and other AI systems sometimes make surprising mistakes, and how these mistakes help us understand both the strengths and limitations of the technology.


Why we recommend the book

One of the most easy-to-read and entertaining introductions to artificial intelligence. Perfect for those who want to understand how AI works without having to read heavy technical books. A book that makes complicated topics easy to understand.





Book cover for A Brief History of Intelligence by Max Bennett – a fascinating book that explores the development of intelligence from nature's first life forms to modern artificial intelligence and language models. An inspiring book that provides a broad perspective on how humans learn, how artificial intelligence develops, and why understanding the brain is key to future digital technology. A book we highly recommend to anyone who wants to understand artificial intelligence in a broader historical and scientific perspective.

A Brief History of Intelligence


Authors:Max Bennett


Short review

This fascinating book takes the reader on a journey through the history of intelligence – from the first simple organisms to today’s advanced language models and artificial intelligence. Max Bennett combines insights from biology, neuroscience, psychology and artificial intelligence and shows how understanding the human brain can help us develop better and more responsible AI systems.


Why we recommend the book

A unique book that places artificial intelligence into a larger historical and scientific perspective. Perfect for readers who want to understand what intelligence really is, and why the development of artificial intelligence is a natural part of human technological history.






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