top of page
Stilisert mønster av faglige ikoner med bøker, lyspærer, globuser og akademiske symboler i mørkeblå linjestil på lys bakgrunn. Illustrasjonen representerer kunnskap, læring, innovasjon, internett, refleksjon og faglig utvikling – inspirert av studier, seminarer og internasjonale fagmiljøer innen digitalisering, teknologi og verdiskaping. De gjentatte ikonene skaper et levende og moderne visuelt uttrykk som symboliserer hvordan idéer, erfaringer og innsikt henger sammen på tvers av fagområder, mennesker og landegrenser.

Professional Insights

Here I gather insights and experiences from my studies and professional travels - a knowledge bank that connects theory, practice and new perspectives.

Web
the design studio

Active Training
1998 - 1999

The web design program provided early insight into how the internet could evolve from a technological channel to a tool for communication, user experience, and value creation. The program combined design, technology, and an understanding of how people use digital solutions.

Illustration of computer screen with code and web development used as a symbol for the Web Design study at Aktiv Opplæring
Stylized icon of the Maritime School at Ekeberg in Oslo – the building where the eMarketing study at BI was held and where many professional discussions about the internet, digitalization, e-commerce and marketing took place. The icon shows the characteristic architecture with curved arcades, towers and long facades in a minimalist dark blue line style on a light blue background. The illustration symbolizes learning, professional development and an early period where digital customer journeys, websites and the possibilities of the internet began to have great importance for business and society.

eMarketing Program 2000

BI Ekeberg

An early focus on the internet and digital marketing made the eMarketing degree a stepping stone into a new era. The knowledge could be used directly in everyday work, long before digital strategies became standard.

The Innovation and Commercialization Program 2005

BI Nydalen

The innovation study combined academic learning with practical application. Insights into innovation and business models were quickly translated into tools for developing new services, digital solutions and projects.

Stylized icon of BI in Nydalen in Oslo – the campus where the Innovation Study was held and where Magne Bjella participated in studies in innovation, digitalization and commercialization. The icon shows the modern campus architecture in a minimalist dark blue line style on a light blue background, with the BI logo centrally placed on the building. The illustration symbolizes knowledge, innovation, entrepreneurship and professional development at the intersection of technology, business and society. For Magne Bjella, BI in Nydalen represents an important professional environment that contributed to further reflections on digital customer journeys, e-commerce, innovation and value creation.
Stylized icon inspired by the Radcliffe Camera in Oxford – one of the most iconic buildings at the University of Oxford and a symbol of knowledge, history and academic tradition. The icon shows the characteristic dome, the classical columns and the monumental architecture in a minimalist dark blue line style on a light blue background. The building is associated with learning, reflection, research and international academic communities, and at the same time represents the academic seminars and networks associated with Oxford that have been of great importance to Magne Bjella's work with innovation, digitalization, customer experience and value creation.

Templeton College/Said Business School University of Oxford

BI seminars
Years: 2003, 2005, 2006, 2010 and 2011

The Oxford seminars provided an academic foundation in innovation and strategy, with lecturers from Oxford and Berkeley, who laid the foundation for understanding digitalization and built a bridge to San Francisco.

San Francisco

BI seminars 2004, 2005, 2006, 2008, 2009, 2010, 2011

The San Francisco seminars connected academic insights to practice. Through meetings with leading companies and innovators, the theory from Berkeley and Oxford was challenged, tested and translated into concrete experiences.

Stylized icon of the Golden Gate Bridge – the iconic suspension bridge that connects San Francisco with Marin County and has become a global symbol of innovation, technology and new ideas. The icon shows the bridge's characteristic towers and supporting cables in a minimalist dark blue line style on a light blue background. For Magne Bjella, the Golden Gate Bridge also represents the professional journeys to San Francisco through the Innovation Study and seminars on digitalization, e-commerce, entrepreneurship and Silicon Valley. The illustration symbolizes connections between people, technology, knowledge and new perspectives on innovation and value creation.
Minimalist icon illustration of an open book drawn in dark blue line style against a light background. The symbol represents non-fiction, knowledge, learning and in-depth study of topics such as digitalization, society, leadership, innovation and culture. The open book gives a calm and timeless expression that is suitable as a visual symbol for books, articles, sources and academic reflections.

Non-fiction

from A-Z

Nonfiction may not be the most exciting word, but that's where a lot of the excitement actually begins.

Technical terms

from A-Z

Some technical terms are useful. Others just sound clever. Here you'll find the explanations – without the jargon.

Minimalist icon illustration of an open book with a speech bubble above, drawn in dark blue line style against a light background. The symbol represents technical terms, knowledge sharing, learning, reflection and explanation of concepts within subjects, society and digitalization. The icon combines the idea of books, language and dialogue, and is suitable as a visual symbol for glossaries, technical terms and knowledge articles.
Icon illustration of three people in minimalist line style, placed above an open book symbolizing knowledge, collaboration and professional community. The figure in the middle is depicted in a suit and tie, surrounded by two other people with different appearances, which gives an expression of diversity, expertise and sharing of experiences. The icon is drawn in a dark blue tone against a light background and is suitable as a symbol for professionals, networks, learning and knowledge development.

Professionals and sources of inspiration

from A-Z

Nonfiction may not be the most exciting word, but that's where a lot of the excitement actually begins.

Professional articles

A collection of insights

Some scholarly articles are so good that they deserve a life beyond academic journals. Here you will find edited summaries, reflections, and insights from scholarly material that have inspired and challenged.
There are more to come....

Minimalist icon illustration of a document or article drawn in dark blue line style against a light background, with a stamp marked "coming soon". The symbol represents professional articles, analyses and upcoming publications within topics such as digitalization, society, innovation, culture and working life. The icon provides a neat and modern expression that is suitable as a visual symbol for articles, reflections, chronicles and professional content under development.
bottom of page