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Illustrasjon inspirert av Oxford med ikoniske bygninger, universitetskupler, biblioteker, broer og akademiske symboler som representerer kunnskap, forskning, læring og historiske seminarer.

Oxford seminars

These seminars laid the academic foundation for the further professional journey. They built a bridge between theory and practice, combining research-based insights from leading universities with concrete examples from the business world. Together, they formed a holistic learning path that was later continued in San Francisco.

Illustration of historic university building inspired by Christ Church College in Oxford, UK, symbolizing academic tradition, research and learning at the Oxford Seminaries.

2003

Oxford seminar

The 2003 Oxford Seminar brought together leading academics and practitioners to explore the development of e-commerce, business models and consumer behaviour in Europe and the United States.

2005

Oxford seminar

The seminar in Oxford 2005 was about one question: how to create value through the interaction between channels, people and measurement.

Illustration inspired by the Bridge of Sighs at Hertford College in Oxford, England – an iconic university motif that symbolizes history, learning and academic traditions.
Stylized illustration of the iconic Radcliffe Camera in Oxford, England – one of the world’s most famous university buildings and a symbol of knowledge, research and academic traditions. Its distinctive dome and classical architecture represent Oxford’s historic university environment, where students, researchers and ideas have come together for generations.

2006

Oxford seminar

In 2006, the focus shifted from systems to relationships – from multichannel as structure to multichannel as human interaction.

2011

Oxford seminar

Oxford 2011 was about implementation – how insights, culture and people are translated into actual change.

Illustration inspired by the traditional Oxford punting – the characteristic flat boats that glide calmly through the rivers and canals surrounding the university city. The motif symbolizes reflection, academic tradition and the distinctive student culture that has characterized Oxford for centuries. The punt also represents the journey through knowledge, the exchange of ideas and academic immersion in peaceful and historic surroundings.
Minimalist illustration of the Old Parsonage Hotel in Oxford, drawn with dark blue contour lines on a light background. The illustration shows the historic stone building with traditional windows, front door and symmetrical shrubs at the entrance. The motif symbolizes academic tradition, reflection, international study trips and the academic experiences associated with the Oxford environment.

2012

Oxford seminar

The 2012 Oxford seminar marked a clear shift in the seminar series. The focus shifted from insight and inspiration to execution: why organizations with knowledge, capital and expertise still struggle to translate insight into lasting value creation. The seminar put action, learning and human interaction at the center.

Book cover for How Breakthroughs Happen: The Surprising Truth About How Companies Innovate by Andrew Hargadon, published by Harvard Business School Press. The cover features a black-and-white portrait combined with an image of light bulbs, symbolizing innovation, creativity, and how new ideas arise through the combination of existing knowledge and collaboration.

How Breakthroughs Happen

This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'?

"A fascinating exploration of how true innovation comes from connecting existing ideas in new ways."
– Harvard Business Review

Akvarellillustrasjon av historisk skolebygning ved Oslofjorden brukt som symbol på eMarketing, læring og digital utvikling

Also learn more from the eMarketing study 2000 - 2001

Akvarellillustrasjon av innovasjon, teknologi og idéutvikling knyttet til Innovasjon- og kommersialiseringsstudiet ved BI

Learn more from Innovation
study at BI 2005 - 2006

Akvarellillustrasjon med blått hjerte og San Francisco-symbol brukt for seminarene i Silicon Valley og innovasjon

Also learn from
San Francisco seminars 2004, 2005, 2006, 2008, 2009 and 2011

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