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Grafiske ikoner som illustrerer eMarketing, netthandel, analyse, digital kommunikasjon og internett

eMarketing studies 2000
BI Ekeberg

The eMarketing study at BI Ekeberg in 2000 provided an early and comprehensive understanding of how digital channels, technology and customer insight can create value. This book brings together experiences, reflections and learning from a study that laid the foundation for modern digital development.

Icon illustration of computer screen with website used as symbol of eMarketing, internet and digital channels

eMarketing study 2000

Module I

Module I provides an introduction to eMarketing as a field, focusing on how the internet is changing business models, customer journeys, and communication between business and customer.

eMarketing study 2000

Module II

Module II elaborates on how digital channels can be used strategically to reach and engage customers, with an emphasis on content, visibility, and measurement of impact.

Icon illustration of growth graph used as symbol of analysis, visibility and strategic digital marketing in eMarketing study
Illustration of a shopping bag and cart symbolizing e-commerce, online shopping, customer journeys and digital commerce. The icon is used as a visual expression of modern retail, omnichannel and digital value creation.

eMarketing study 2000

Module III

Module III looks at technological solutions and platforms that enable digital commerce and collaboration, as well as how these affect the competitiveness of businesses.

eMarketing study 2000

Module IV

Module IV connects strategy and practice through case studies and examples, focusing on how businesses succeed with digital transformation.

Illustration of a globe and mouse pointer symbolizing the internet, digital channels, global communication and technology. The icon represents Module IV of the eMarketing study with a focus on digital interaction, networking and international digital development.
Illustration of a smartphone with digital elements, applications and a cursor symbolizing mobile technology, user interfaces and digital services. The icon represents Module V of the eMarketing study with a focus on mobile use, digital platforms and modern user experiences.

eMarketing study 2000

Module V

Module V looks towards the digital landscape of the future, with reflections on innovation, the pace of change and new business opportunities.

Akvarellillustrasjon av historisk skolebygning ved Oslofjorden brukt som symbol på eMarketing, læring og digital utvikling

Also learn more from the eMarketing study 2000 - 2001

Akvarellillustrasjon av innovasjon, teknologi og idéutvikling knyttet til Innovasjon- og kommersialiseringsstudiet ved BI

Learn more from
Innovation
study at BI 2005 - 2006

Akvarellillustrasjon med blått hjerte og San Francisco-symbol brukt for seminarene i Silicon Valley og innovasjon

Also learn from
San Francisco seminars 2004, 2005, 2006, 2008, 2009 and 2011

Akvarellillustrasjon av ugle i klassisk Oxford-miljø brukt som symbol på kunnskap, læring og akademiske seminarer

Also learn from Oxford
the seminars 2003, 2005,
2006 and 2011

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