Technical terms

Here we start with A. Not because it's easiest – but because the alphabet insists. This is a collection of technical terms, companies and concepts we use all the time, often without stopping to explain them. Here we do just that. A little simpler, a little clearer – and hopefully a little more useful.

Minimalist icon illustration of an open book with a speech bubble above, drawn in dark blue line style against a light background. The symbol represents technical terms, knowledge sharing, learning, reflection and explanation of concepts within subjects, society and digitalization. The icon combines the idea of books, language and dialogue, and is suitable as a visual symbol for glossaries, technical terms and knowledge articles.

Technical terms AC

AI (Artificial Intelligence)

Artificial intelligence – technology that enables machines to learn, analyse and make decisions. Used in everything from search engines to customer service and automation

API (Application Programming Interface)

An “interface” that allows different systems to talk to each other. It makes it possible to connect services and share data in a structured way.

Agile

A working method where development occurs incrementally and flexibly, with frequent improvements based on feedback.

A/B-testing

A method for testing two versions of a solution (for example, a website) to see which works best.

Big Data

Large amounts of data that are analysed to identify patterns, insights and support decision-making.

Brand

How an organisation is perceived by customers. It is not just about the logo, but about experiences, expectations and trust.

B2B (Business to Business)

A business model in which organisations sell to other organisations.

B2C (Business to Consumer)

A business model in which organisations sell directly to consumers.

Bounce rate

The percentage of users who leave a website without taking any further action. Used as an indicator of relevance and user experience.

Customer Journey

Describes the entire process a customer goes through – from the moment a need arises to purchase and subsequent follow-up

Conversion rate

The proportion of users who complete a desired action, such as making a purchase or registering.

CRM (Customer Relationship Management)

Systems and methods for managing and analysing customer data and relationships

Content Marketing

Marketing through content that provides value to the user, rather than through direct advertising.

ChatGPT

An AI-based language model developed by OpenAI that can generate text, answer questions, and support everything from customer service to content production.

← Professionals A-C

Professional Terms D–F →

My blog

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