Value-Creating People

Value-Creating People keep Norway running every day. A tribute to the people who create value through knowledge, care, work, and collaboration.

Watercolor illustrating how employees, customers, relationships and technology together can contribute to long-term value creation.

Part 4 – What can we learn from the Service-Profit Chain today?

What can we learn from the Service-Profit Chain today? See how employees, customers, technology, and loyalty contribute to an organization’s value creation.

Magne Bjella

2 hours ago26 min read

Watercolor illustration showing the entire journey through the health centers' follow-up in Norway – from pregnancy and prenatal care, through birth, maternity, infancy and toddler development, until the child is ready for kindergarten and school. The illustration symbolizes how midwives, public health nurses, doctors and other professionals follow children and parents through the first five years of life with health examinations, vaccinations, parental guidance and early intervention. The image represents the importance of health centers for public health, child development, human capital and invisible capital, and shows how value-creating people create security, health and life opportunities for families all over Norway.

Value creation begins with security

Health centres in Norway give children the best start in life. Discover how midwives, public health nurses and research help build human capital and improve public health.

Magne Bjella

2 hours ago23 min read

Watercolor illustration showing people in various professions across Norway – including nurses, bakers, fishermen, police, ambulance workers, technicians, industrial workers and train drivers. The illustration symbolizes how people create value every day through care, food production, transport, energy, technology, emergency preparedness and cooperation. Fjords, cities, seas and Norwegian nature are connected into one whole that visualizes that Norway's most important capital is not buildings or machines, but the people who keep society going from morning to night, year-round.

Value-creating people

Value-creating people keep Norway running every day. A tribute to the people who create value through knowledge, care, work and collaboration.

Magne Bjella

2 hours ago10 min read

Watercolor illustration of people with different backgrounds and expertise collaborating around technology, health, education and innovation in a modern Norwegian urban environment. The illustration symbolizes how value creation arises in the interaction between people, knowledge, trust and digitalization.

Norway has never had more knowledge and value creation – how do we create more?

Recent figures from Statistics Norway show that knowledge is Norway’s most important resource. What can we learn from Oxford and San Francisco about education, innovation and value creation?

Magne Bjella

2 hours ago9 min read

Watercolor illustration depicting the value-creating Norway through people in different professions and life situations. The image shows, among other things, a railway worker at the train tracks, a nurse helping an elderly woman, a teacher with children around a table, a farmer in the field, a bus driver, a doctor, a fisherman at sea, an offshore worker on an oil platform, a soldier from the Armed Forces and a sanitation worker. In the background are Norwegian fjords, snow-capped mountains, fishing boats, an oil platform, a train and a rescue helicopter. The illustration highlights the interaction between people, natural resources, knowledge and working life. The image visualizes how value creation occurs throughout the country and across sectors – in public and private enterprises, in urban and rural areas, at sea and on land. The message is that the most important capital is not found in the accounts, but in the people who keep Norway going every day.

Norway at work – the value-creating Norway - The people who keep society going

A tribute to the people who create value every day – in shops, hospitals, at sea and on land. We all depend on one another’s work.

Magne Bjella

2 hours ago9 min read

Watercolor illustration in warm blue and golden tones showing people of different ages, ethnic backgrounds and abilities gathered around a table in conversation and collaboration. Among them are health workers, craftsmen, office workers and people with disabilities. In the background, buildings, means of transport, industry and technology are visible as symbols of the society we have built. The illustration expresses the main message of The Invisible Capital: that value is created by people through knowledge, experience, cooperation, creativity and trust.

Why has the most important capital become invisible?

We often say that people are our most important resource. Yet many of our most important decisions focus on everything else. How did we get here?

Magne Bjella

2 hours ago10 min read

Watercolor illustration with a light background showing a person with a shoulder bag standing with his back to the road at a crossroads between two organizational cultures. On the left is a vibrant and open organization with the text "Organization that flourishes". Employees collaborate around tables, share ideas and discuss in bright surroundings. Glowing light bulbs symbolize innovation and new ideas. Signs along the path highlight values such as "open doors", "trust", "sharing", "customer focus" and "innovation". On the right is a gray and closed organization with the text "Organization that doesn't listen". The area is characterized by closed gates, few people and scattered papers on the ground. Signs highlight concepts such as "closed doors", "control", "silos", "fear of failure" and "stagnation", while a sign on the building says "Ideas not welcome&quot

Why good ideas often stop with the leader

What if the biggest obstacle to innovation is not a lack of ideas, but our ability to bring them forward?

Magne Bjella

2 hours ago10 min read

Watercolor of people, business and society in interaction that illustrates how organizations must adapt to changes in technology and environment.

Part 3 - What does Daft's organizational theory mean today?

What does Richard L. Daft’s organisational theory mean today? See how organisational design meets digitalisation, AI, innovation and human value creation.

Magne Bjella

2 hours ago32 min read

Watercolor of Crown Prince Haakon in a white shirt and red supporter scarf, standing with drumsticks by a red bass drum in front of a dense sea of people.

Solidarity Norway: When a country rows in unison

From World Cup joy and sorrow over King Harald V to King Haakon VIII: A personal story of unity, working life and the values we create together.

Magne Bjella

2 hours ago5 min read

Watercolor painting depicting a busy emergency room at a Norwegian hospital. Ambulance personnel arrive with a patient on a stretcher as a team of doctors and nurses stand ready to take over treatment. A rescue helicopter lands in the background, illustrating the interaction between the ambulance service, the air ambulance, and the hospital emergency room when every second counts.

Behind every patient meeting are thousands of people

Behind Norway’s hospitals are tens of thousands of people. Discover the health trusts, key figures and employees who create safety, treatment and hope every day.

Magne Bjella

2 hours ago17 min read

Large watercolor illustration of a modern Norwegian hospital where employees from many different professional groups are gathered in a warm and welcoming environment. The illustration shows, among other things, a doctor, nurse, operating room nurse, nurse anesthetist, midwife, physiotherapist, occupational therapist, psychologist, bioengineer, radiographer, pharmacist, medical technician, health secretary, porter, cleaner, kitchen staff, ambulance staff and hospital clown. Around them we see people in different stages of life – children, young people, adults, the elderly, pregnant women and families – who illustrate that the hospital exists for the entire population throughout their lives. The motif conveys diversity, cooperation, trust, knowledge and care, and shows how the values in the healthcare system are created by people with different expertise who work together towards a common goal: to provide patients with safe treatment, hope and the best possible follow-up. The illustratio

The hospital where people create value – every single day

Hospitals are people. A tribute to all the professionals who create safety, care, treatment and hope for patients and their families every day.

Magne Bjella

2 hours ago18 min read

Detailed watercolor of people collaborating to analyze, develop, and improve existing solutions, illustrating incremental innovation through continuous learning, small steps of development, and systematic improvements.

Part 2 - Incremental and Radical Innovation

What is the difference between incremental and radical innovation? We explain the concepts, research, real-world examples and how different types of innovation create value.

Magne Bjella

2 hours ago22 min read

Detailed watercolor of an academic environment in Oxford where people develop and discuss ideas, illustrating how knowledge, creativity, collaboration, and learning can form the basis for innovation.

Part 1 - What is innovation?

What is innovation? An expert explanation drawing on Schumpeter, Drucker and the Oslo Manual – from ideas and inventions to implementation and value creation.

Magne Bjella

2 hours ago21 min read

Detailed watercolor illustrating innovation as the interaction between people, knowledge, technology, and practical implementation, with Oxford, modern businesses, and San Francisco as visual connections between research, ideas, and value creation.

Introduction - Innovation – from new ideas to value creation

Innovation explained through research, key theories and real-world examples – from Schumpeter and Drucker to open and disruptive innovation.

Magne Bjella

2 hours ago20 min read

Watercolor of people rowing away from a gray bureaucratic environment towards a bright horizon, illustrating Gary Hamel's critique of traditional organization.

Part 3 - Gary Hamel – when leadership and organization need renewal

How can management and organisations be renewed? Gary Hamel challenges bureaucracy and highlights the importance of expertise, initiative, innovation and people.

Magne Bjella

2 hours ago30 min read

Watercolor of people putting together a puzzle, illustrating how knowledge, skills, and collaboration can develop organizational core competencies.

Part 2 - Gary Hamel – core competencies and the competition for the future

What is core competence? See how Gary Hamel and C.K. Prahalad connect competence, learning, strategy, innovation and future value creation.

Magne Bjella

2 hours ago30 min read

Watercolor of a man looking towards the horizon, illustrating Gary Hamel's thinking about strategy, ambition and the competition for the future.

Part 1 - Gary Hamel – strategy that challenges the established

Who is Gary Hamel? Explore his views on strategy, strategic intent, competition, renewal and why organisations must challenge established ways of thinking.

Magne Bjella

2 hours ago29 min read

Watercolor illustration of Michael E. Porter's understanding of strategy as a coherent system of choices and activities. Puzzle pieces and gears symbolize strategic fit and mutually reinforcing activities, while lighthouses, compasses, and sailboats illustrate clear direction, strategic choices, and long-term continuity. The motif visualizes the core of Porter's "What Is Strategy?" - creating a unique position that provides lasting competitive advantage.

What is Strategy?

Michael Porters «What Is Strategy?» fra 1996 er fortsatt høyaktuell: strategi handler om valg, tydelig posisjonering, trade-offs og aktiviteter som virker sammen.

Magne Bjella

2 hours ago27 min read

Detailed watercolor at the Colosseum in Rome where people work on the connection from idea, development and implementation to use, impact and value. The motif illustrates how knowledge, people, capital, technology, customers and society are part of the innovation ecosystem and contribute to value creation.

Part 8 – From innovation to value creation

How does innovation create value? We connect knowledge, people, capital, customers and society – from creative destruction to innovation ecosystems.

Magne Bjella

2 hours ago25 min read

Detailed watercolor from Copenhagen where employees analyze ideas, data, and development opportunities together, illustrating innovativeness and the ambidextrous organization's need to combine exploration of new opportunities with exploitation and further development of existing business.

Part 7 – Innovativeness, culture and the ambidextrous organization

What creates innovation capability? We explain culture, learning, ambidextrous organisations and the balance between exploration, exploitation and value creation.

Magne Bjella

2 hours ago26 min read