Professional terms

Here we go from buzzwords to terms that actually mean something – even if some of them still sound like buzzwords. From growth and Google to impact and innovation. These are the words you see everywhere… and now you know what they actually mean.

Professional terms G-I

Google Analytics (GA4)

An analytics tool from Google that provides insight into how users visit and use websites.

Growth Hacking

A data-driven approach to growth, involving rapid testing and adjustment to identify what works.

GDPR (General Data Protection Regulation)

The EU's data protection regulation governing how organisations handle personal data

Heatmap

A visual representation of where users click, scroll and move around on a website.

Engagement

The user's involvement and interaction with a service or content.

Hyperpersonalization

Personalisation of content and services based on user data, often in real time.

Influencer Marketing

Marketing through people with influence in social media.

Innovation

Development of new or improved solutions that create value.

Integration

Connection between different systems so that they can share data and work together.

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Professional terms J-L →

My blog

Large watercolor illustration of Magne and Kompisen walking through a beautiful street in Rome while they talk about trust, knowledge and artificial intelligence. Surrounded by classic Italian architecture, cobblestone streets, historic buildings and a vibrant city atmosphere, the illustration symbolizes how trust is built through dialogue, experience and understanding. The motif visualizes the main theme of the article: why people consider credibility before making decisions, and how the same principles also underlie when artificial intelligence understands and evaluates information. The illustration represents The Invisible Capital philosophy that trust, knowledge and human relationships are the foundation of both good decisions and the digital society of the future.

Part 28B - AI Buddy... how do you know what you can trust?

How does artificial intelligence know what it can trust? Learn how trust, experience, quality and E-E-A-T help people and AI evaluate information.

Watercolor illustrating how employees, customers, relationships and technology together can contribute to long-term value creation.

Part 4 – What can we learn from the Service-Profit Chain today?

What can we learn from the Service-Profit Chain today? See how employees, customers, technology, and loyalty contribute to an organization’s value creation.

Watercolor from London illustrating the e-commerce value chain from online ordering and warehousing to packaging, distribution and delivery, with digital customer data and logistics as central parts of the digital economy.

Part 5 – E-commerce and the digital economy

E-commerce and the digital economy: from online shops and Amazon to marketplaces, the Long Tail, the platform economy, customer data and new forms of value creation.