Watercolor illustration of classic porticoes — the distinctive colonnades and arcades particularly associated with Bologna, Italy. The long, arched corridors, elegant columns, and warm sunlight create a timeless atmosphere shaped by history, culture, and the gentle movement of city life. Bologna’s porticoes extend throughout much of the city center, providing architectural protection from sun and rain while also serving as spaces for people to meet, reflect, and experience urban life. The illustration symbolizes knowledge, journeys, cultural heritage, and the connections between people, ideas, and stories — the inspiration behind the name Portico Publish.

Portico Publish

Portico Publish – The Publishing House

Portico Publish is a small, independent publishing and knowledge-sharing project built around reflection, knowledge, culture, and the people behind value creation. Learn more about Portico Publish here

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Watercolor illustration of people with different backgrounds and expertise collaborating around technology, health, education and innovation in a modern Norwegian urban environment. The illustration symbolizes how value creation arises in the interaction between people, knowledge, trust and digitalization.

Norway has never had more knowledge and value creation – how do we create more?

Fresh Statistics Norway data shows that knowledge is Norway’s most important resource. What can Oxford and San Francisco teach us about education, innovation, and value creation?

Watercolor composition illustrating the table of contents in the knowledge series on value creation. The illustration shows how knowledge, research, education, innovation and collaboration form the basis for value creation in society. At the top, a classic university environment symbolizes research and learning, while the illustrations at the bottom show value creation as an interaction between people, the public sector, business, technology and sustainable social development. The image serves as a visual introduction to the chapters in the article series on value creation at The Invisible Capital.

Value creation – What is value creation, and who creates the values?

What is value creation, and who creates value? Explore a research-based series on economics, innovation, knowledge, and societal development.

Illustration of Chris Anderson's Long Tail theory from The Long Tail (2006). The watercolor shows the characteristic Long Tail curve with a tall "Head" representing a few bestsellers and a long tail illustrating how thousands of niche products can collectively create greater value than the most popular products. The illustration connects the theory to e-commerce, the digital economy, search engines, Amazon, Google, artificial intelligence and the modern knowledge universe, and visualizes how the Long Tail remains one of the most important models for understanding digital value creation.

Long Tail – the theory that changed e-commerce, the internet and the digital economy

Discover Chris Anderson’s Long Tail theory and how it has transformed e-commerce, Google, Amazon, AI, and digital value creation.