Alle innlegg

Large watercolor illustration of Magne and Kompisen walking through a beautiful street in Rome while they talk about trust, knowledge and artificial intelligence. Surrounded by classic Italian architecture, cobblestone streets, historic buildings and a vibrant city atmosphere, the illustration symbolizes how trust is built through dialogue, experience and understanding. The motif visualizes the main theme of the article: why people consider credibility before making decisions, and how the same principles also underlie when artificial intelligence understands and evaluates information. The illustration represents The Invisible Capital philosophy that trust, knowledge and human relationships are the foundation of both good decisions and the digital society of the future.

Part 28B - AI Buddy... how do you know what you can trust?

How does artificial intelligence know what it can trust? Learn how trust, experience, quality, and E-E-A-T help people and AI evaluate information.

Magne Bjella

Sep 235 min read

Watercolor from London illustrating the e-commerce value chain from online ordering and warehousing to packaging, distribution and delivery, with digital customer data and logistics as central parts of the digital economy.

Part 5 – E-commerce and the digital economy

E-commerce and the digital economy: from online shops and Amazon to marketplaces, the Long Tail, the platform economy, customer data and new forms of value creation.

Magne Bjella

Sep 2332 min read

Watercolor illustration of people with different backgrounds and expertise collaborating around technology, health, education and innovation in a modern Norwegian urban environment. The illustration symbolizes how value creation arises in the interaction between people, knowledge, trust and digitalization.

Norway has never had more knowledge and value creation – how do we create more?

Fresh Statistics Norway data shows that knowledge is Norway’s most important resource. What can Oxford and San Francisco teach us about education, innovation, and value creation?

Magne Bjella

Sep 209 min read

Watercolor composition illustrating the table of contents in the knowledge series on value creation. The illustration shows how knowledge, research, education, innovation and collaboration form the basis for value creation in society. At the top, a classic university environment symbolizes research and learning, while the illustrations at the bottom show value creation as an interaction between people, the public sector, business, technology and sustainable social development. The image serves as a visual introduction to the chapters in the article series on value creation at The Invisible Capital.

Value creation – What is value creation, and who creates the values?

What is value creation, and who creates value? Explore a research-based series on economics, innovation, knowledge, and societal development.

Magne Bjella

Sep 2010 min read

Illustration of Chris Anderson's Long Tail theory from The Long Tail (2006). The watercolor shows the characteristic Long Tail curve with a tall "Head" representing a few bestsellers and a long tail illustrating how thousands of niche products can collectively create greater value than the most popular products. The illustration connects the theory to e-commerce, the digital economy, search engines, Amazon, Google, artificial intelligence and the modern knowledge universe, and visualizes how the Long Tail remains one of the most important models for understanding digital value creation.

Long Tail – the theory that changed e-commerce, the internet and the digital economy

Discover Chris Anderson’s Long Tail theory and how it has transformed e-commerce, Google, Amazon, AI, and digital value creation.

Magne Bjella

Sep 2016 min read

Watercolor illustrating how a question to ChatGPT can be processed using model knowledge, conversation context, documents, and information from the web before an answer is constructed.

When ChatGPT responds – where does the response actually come from?

How does ChatGPT actually generate an answer? Learn the difference between model knowledge, conversation context, documents, web search, and different types of search bots.

Magne Bjella

Sep 2020 min read

Watercolor illustration visualizing a modern digital customer journey in which a man works from his home office and uses an artificial intelligence assistant to find the best solution when purchasing a new laptop. On the screen, the AI analyzes the user’s needs—including Photoshop, Lightroom, high performance, a large screen, a docking station, and a long-term investment—before recommending a complete solution. The illustration shows how the digital customer experience is shifting from traditional product search to needs-based guidance, where the customer describes the situation and artificial intelligence helps identify the most relevant solution. The image visualizes themes such as artificial intelligence, AI assistants, digital commerce, e-commerce, customer experiences, digital transformation, decision support, knowledge-based recommendations, small and medium-sized businesses, and the project The Invisible Capital.

The customer is no longer searching. The customer tells us what he wants.

Customers no longer search—they tell us what they want. Explore how artificial intelligence is transforming e-commerce, customer experiences, and the digital customer journey.

Magne Bjella

Sep 209 min read

Watercolor illustration showing modern e-commerce, with an online store on a laptop, mobile commerce, a shopping cart, logistics, package delivery, and global digital trade. The illustration visualizes how customer experiences, technology, digitalization, and value creation are interconnected in modern e-commerce.

From catalog to artificial intelligence - why the story of e-commerce is really about people

Explore how e-commerce creates value through customer experience, digitalization, logistics, analytics, innovation, and artificial intelligence.

Magne Bjella

Sep 2012 min read

Welcome to Recommended Literature

Explore recommended books on leadership, innovation, digitalization, artificial intelligence, people, and value creation from The Invisible Capital.

Magne Bjella

Sep 204 min read

What has Magne really used me for?

I’ve used AI for many things. For SEO and Google Analytics, boating and battery charging, blog writing and old BI notes. But most of all, I’ve used it to explore my curiosity.

Magne Bjella

Sep 2010 min read

Screenshot of the homepage of the new Norwegian National Opera & Ballet website. The main image shows ballet dancer Maiko Nishino on stage in a light-colored costume with her arms extended during a performance. On the left, the website’s dark main menu provides navigation to content, experiences, and practical information. The image illustrates how artistic content and user-centered design were combined in the development of operaen.no.

Operaen.no — a digital drama in a thousand acts

Linda Halvorsen tells the story of the collaboration between the Norwegian National Opera & Ballet and BEKK—and how cross-functional teamwork created an award-winning website.

Magne Bjella

Sep 2015 min read

Diverse group of people in conversation around a work table with a university, commercial buildings and Norwegian mountains in the background.

The most important capital is not in the accounts

What really creates value? This article explores human capital, knowledge sharing, and why we depend on each other’s work.

Magne Bjella

Sep 2011 min read

Watercolor illustration with a light background showing a person with a shoulder bag standing with his back to the road at a crossroads between two organizational cultures. On the left is a vibrant and open organization with the text "Organization that flourishes". Employees collaborate around tables, share ideas and discuss in bright surroundings. Glowing light bulbs symbolize innovation and new ideas. Signs along the path highlight values such as "open doors", "trust", "sharing", "customer focus" and "innovation". On the right is a gray and closed organization with the text "Organization that doesn't listen". The area is characterized by closed gates, few people and scattered papers on the ground. Signs highlight concepts such as "closed doors", "control", "silos", "fear of failure" and "stagnation", while a sign on the building says "Ideas not welcome&quot

Why good ideas often stop with the leader

What if the biggest barrier to innovation isn’t a lack of ideas, but our ability to bring them forward?

Magne Bjella

Sep 2010 min read

Watercolor illustration in warm blue and golden tones showing people of different ages, ethnic backgrounds and abilities gathered around a table in conversation and collaboration. Among them are health workers, craftsmen, office workers and people with disabilities. In the background, buildings, means of transport, industry and technology are visible as symbols of the society we have built. The illustration expresses the main message of The Invisible Capital: that value is created by people through knowledge, experience, cooperation, creativity and trust.

Why has the most important capital become invisible?

We often say that people are our most important resource. Yet many of our most important decisions focus on everything else. How did we get here?

Magne Bjella

Sep 2010 min read

Watercolor illustration depicting the value-creating Norway through people in different professions and life situations. The image shows, among other things, a railway worker at the train tracks, a nurse helping an elderly woman, a teacher with children around a table, a farmer in the field, a bus driver, a doctor, a fisherman at sea, an offshore worker on an oil platform, a soldier from the Armed Forces and a sanitation worker. In the background are Norwegian fjords, snow-capped mountains, fishing boats, an oil platform, a train and a rescue helicopter. The illustration highlights the interaction between people, natural resources, knowledge and working life. The image visualizes how value creation occurs throughout the country and across sectors – in public and private enterprises, in urban and rural areas, at sea and on land. The message is that the most important capital is not found in the accounts, but in the people who keep Norway going every day.

Norway at work – the value-creating Norway - The people who keep society going

A tribute to the people who create value every day—in stores, hospitals, at sea, and on land. We depend on each other’s work.

Magne Bjella

Sep 209 min read

Watercolor of a customer in Oslo using a mobile phone at a physical store. The image illustrates how unified commerce connects digital and physical commerce so that the customer can move seamlessly between online, mobile and store.

Part 4 – From multichannel to unified commerce

From multichannel to unified commerce: Discover how physical and digital retail are converging to create a more seamless e-commerce customer experience.

Magne Bjella

Sep 2028 min read

Watercolor painting from Paris of a customer using mobile and laptop for digital commerce, with the Eiffel Tower in the background. The image illustrates how e-commerce platform, product information and digital touchpoints form the visible part of modern e-commerce.

Part 3 – The technology behind modern e-commerce

What happens behind modern e-commerce? Explore how platforms, payments, data, inventory, logistics, and integrations work together to create customer experiences and value.

Magne Bjella

Sep 2028 min read

Watercolor of a customer in Milan using a mobile phone and laptop to search for and compare products. The image illustrates how search, information, and digital touchpoints influence customer pre-purchase considerations in modern e-commerce.

Part 2 – The Customer and E-Commerce

How do search, information, trust, and friction influence purchasing decisions? Explore what creates great e-commerce customer experiences in 2026.

Magne Bjella

Sep 2026 min read

Alle innlegg

Part 28B - AI Buddy... how do you know what you can trust?

Part 5 – E-commerce and the digital economy

Norway has never had more knowledge and value creation – how do we create more?

Value creation – What is value creation, and who creates the values?

Long Tail – the theory that changed e-commerce, the internet and the digital economy

When ChatGPT responds – where does the response actually come from?

The customer is no longer searching. The customer tells us what he wants.

From catalog to artificial intelligence - why the story of e-commerce is really about people

Recommended reading: Innovation and digitalization

Welcome to Recommended Literature

Recommended reading: Artificial Intelligence (AI)

What has Magne really used me for?

Operaen.no — a digital drama in a thousand acts

The most important capital is not in the accounts

Why good ideas often stop with the leader

Why has the most important capital become invisible?

Norway at work – the value-creating Norway - The people who keep society going

Part 4 – From multichannel to unified commerce

Part 3 – The technology behind modern e-commerce

Part 2 – The Customer and E-Commerce