About Portico Publish

Watercolor illustration of the classic porticoes — the distinctive colonnades and arcades particularly associated with Bologna, Italy. The long, arched corridors, elegant columns, and warm sunlight create a timeless atmosphere shaped by history, culture, and the gentle movement of city life. Bologna’s porticoes extend throughout much of the city center, providing architectural protection from sun and rain while also serving as spaces where people meet, reflect, and experience urban life. The illustration symbolizes knowledge, journeys, cultural heritage, and the connections between people, ideas, and stories — the inspiration behind the name Portico Publish.

Portico Publish is an independent publishing and knowledge-sharing project established to bring together reflections, professional insights, essays, studies, and stories about people, technology, working life, and society.

The name is inspired by the classic porticoes found in European cities — places where, for centuries, people have gathered for conversation, knowledge, culture, and reflection. The porticoes represent both movement and contemplation: a space between the past and the future.

The project is built on a fundamental idea:

Value is not created in isolation.

It emerges through the interaction between people, knowledge, technology, culture, and trust.

Portico Publish aims to highlight perspectives that often receive less attention in public discourse:

the employees behind the results
the people behind the technology
the relationships behind customer experiences
the culture behind innovation
and the knowledge developed over time

Here, reflections from a long working life close to digitalization, communication, innovation, and customer experience are brought together with professional and academic perspectives from studies, international seminars, and developments in society.

Portico Publish is still evolving. New essays, articles, projects, and publications will emerge over time — in the same spirit as the porticoes themselves: open, calm, and built for the long term.

My blog

Watercolor illustration of people with different backgrounds and expertise collaborating around technology, health, education and innovation in a modern Norwegian urban environment. The illustration symbolizes how value creation arises in the interaction between people, knowledge, trust and digitalization.

Norway has never had more knowledge and value creation – how do we create more?

Fresh Statistics Norway data shows that knowledge is Norway’s most important resource. What can Oxford and San Francisco teach us about education, innovation, and value creation?

Watercolor composition illustrating the table of contents in the knowledge series on value creation. The illustration shows how knowledge, research, education, innovation and collaboration form the basis for value creation in society. At the top, a classic university environment symbolizes research and learning, while the illustrations at the bottom show value creation as an interaction between people, the public sector, business, technology and sustainable social development. The image serves as a visual introduction to the chapters in the article series on value creation at The Invisible Capital.

Value creation – What is value creation, and who creates the values?

What is value creation, and who creates value? Explore a research-based series on economics, innovation, knowledge, and societal development.

Illustration of Chris Anderson's Long Tail theory from The Long Tail (2006). The watercolor shows the characteristic Long Tail curve with a tall "Head" representing a few bestsellers and a long tail illustrating how thousands of niche products can collectively create greater value than the most popular products. The illustration connects the theory to e-commerce, the digital economy, search engines, Amazon, Google, artificial intelligence and the modern knowledge universe, and visualizes how the Long Tail remains one of the most important models for understanding digital value creation.

Long Tail – the theory that changed e-commerce, the internet and the digital economy

Discover Chris Anderson’s Long Tail theory and how it has transformed e-commerce, Google, Amazon, AI, and digital value creation.

Akvarellillustrasjon med blått hjerte og San Francisco-symbol brukt for seminarene i Silicon Valley og innovasjon

Learn from the
San Francisco Seminars — 2004, 2005, 2006,
2008, 2009, and 2011

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Akvarellillustrasjon av ugle i klassisk Oxford-miljø brukt som symbol på kunnskap, læring og akademiske seminarer

Learn also from the Oxford
Seminars — 2003,
2005, and 2006

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Akvarellillustrasjon av historisk skolebygning ved Oslofjorden brukt som symbol på eMarketing, læring og digital utvikling

Learn more from the eMarketing Program — 2000–2001

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Akvarellillustrasjon av innovasjon, teknologi og idéutvikling knyttet til Innovasjon- og kommersialiseringsstudiet ved BI

Learn more from the Innovation Program at BI Norwegian Business School — 2005–2006

Learn more

About Portico Publish

My blog

Norway has never had more knowledge and value creation – how do we create more?

Value creation – What is value creation, and who creates the values?

Long Tail – the theory that changed e-commerce, the internet and the digital economy

Learn from the San Francisco Seminars — 2004, 2005, 2006, 2008, 2009, and 2011

Learn also from the Oxford Seminars — 2003, 2005, and 2006

Learn more from the eMarketing Program — 2000–2001

Learn more from the Innovation Program at BI Norwegian Business School — 2005–2006

Learn from the
San Francisco Seminars — 2004, 2005, 2006,
2008, 2009, and 2011

Learn also from the Oxford
Seminars — 2003,
2005, and 2006