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Grafiske ikoner som illustrerer eMarketing, netthandel, analyse, digital kommunikasjon og internett

eMarketing Program 2000
BI Norwegian Business School, Ekeberg

The eMarketing Program at BI Norwegian Business School, Ekeberg, in 2000 provided an early and comprehensive understanding of how digital channels, technology, and customer insights can create value. This section brings together experiences, reflections, and lessons from a program that helped lay the foundation for modern digital development.

Icon illustration of a computer screen displaying a website, used as a symbol of eMarketing, the internet, and digital channels.

eMarketing Program 2000

Module I

Module I provides an introduction to eMarketing as a field, focusing on how the internet is transforming business models, customer journeys, and communication between organizations and customers.

eMarketing Program 2000

Module II

Module II explores how digital channels can be used strategically to reach and engage customers, with an emphasis on content, visibility, and measuring impact.

Icon illustration of a growth chart, used as a symbol of analytics, visibility, and strategic digital marketing in the eMarketing Program.
Illustration of a shopping bag and shopping cart symbolizing e-commerce, online shopping, customer journeys, and digital commerce. The icon serves as a visual representation of modern retail, omnichannel experiences, and digital value creation.

eMarketing Program 2000

Module III

Module III examines the technological solutions and platforms that enable digital commerce and interaction, as well as how they influence an organization’s competitiveness.

eMarketing Program 2000

Module IV

Module IV connects strategy and practice through case studies and examples, focusing on how organizations succeed with digital transformation.

Illustration of a globe and mouse pointer symbolizing the internet, digital channels, global communication, and technology. The icon represents Module IV of the eMarketing Program, focusing on digital interaction, networks, and international digital development.
Illustration of a smartphone with digital elements, applications, and a pointer symbolizing mobile technology, user interfaces, and digital services. The icon represents Module V of the eMarketing Program, focusing on mobile usage, digital platforms, and modern user experiences.

eMarketing Program 2000

Module V

Module V looks toward the future of the digital landscape, reflecting on innovation, the pace of change, and emerging business opportunities.

Akvarellillustrasjon av historisk skolebygning ved Oslofjorden brukt som symbol på eMarketing, læring og digital utvikling

Learn more from the eMarketing Program — 2000–2001

Akvarellillustrasjon av innovasjon, teknologi og idéutvikling knyttet til Innovasjon- og kommersialiseringsstudiet ved BI

Learn more from the Innovation Program at BI Norwegian Business School — 2005–2006

Akvarellillustrasjon med blått hjerte og San Francisco-symbol brukt for seminarene i Silicon Valley og innovasjon

Learn from the San Francisco Seminars — 2004, 2005, 2006, 2008, 2009, and 2011

Akvarellillustrasjon av ugle i klassisk Oxford-miljø brukt som symbol på kunnskap, læring og akademiske seminarer

Learn also from the Oxford Seminars — 2003, 2005, 2006, and 2011

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