top of page
Illustrasjon inspirert av Oxford med ikoniske bygninger, universitetskupler, biblioteker, broer og akademiske symboler som representerer kunnskap, forskning, læring og historiske seminarer.

Oxford Seminars

These seminars laid the academic foundation for the journey that followed. They built a bridge between theory and practice, combining research-based insights from leading universities with concrete examples from the business world. Together, they formed a comprehensive learning journey that was later continued in San Francisco.

Illustration of a historic university building inspired by Christ Church College in Oxford, United Kingdom, symbolizing academic tradition, research, and learning at the Oxford seminars.

2003

Oxford Seminar

The 2003 Oxford Seminar brought together leading academics and practitioners to explore the development of e-commerce, business models, and consumer behavior in Europe and the United States.

2005

Oxford Seminar

The 2005 Oxford Seminar focused on one question: how to create value through the interaction of channels, people, and measurement.

Illustration inspired by the Bridge of Sighs at Hertford College in Oxford, England—an iconic university landmark symbolizing history, learning, and academic traditions.
Stylized illustration of the iconic Radcliffe Camera in Oxford, England—one of the world’s most famous university buildings and a symbol of knowledge, research, and academic traditions. Its distinctive dome and classical architecture represent Oxford’s historic university environment, where students, researchers, and ideas have come together for generations.

2006

Oxford Seminar

In 2006, the focus shifted from systems to relationships—from multichannel as a structure to multichannel as human interaction.

2011

Oxford Seminar

The 2011 Oxford Seminar focused on execution—how insight, culture, and people are translated into actual change.

Illustration inspired by traditional punting in Oxford—the characteristic flat-bottomed boats gliding peacefully along the rivers and canals around the university city. The scene symbolizes reflection, academic tradition, and the distinctive student culture that has shaped Oxford for centuries. Punting also represents a journey through knowledge, the exchange of ideas, and academic exploration in peaceful and historic surroundings.
Minimalist illustration of the Old Parsonage Hotel in Oxford, drawn with a dark blue outline on a light background. The illustration depicts the historic stone building with traditional windows, an entrance door, and symmetrical shrubs by the entrance. The scene symbolizes academic tradition, reflection, international study trips, and the academic experiences associated with the Oxford environment.

2012

Oxford Seminar

The 2012 Oxford Seminar marked a clear shift in the seminar series. The focus moved from insight and inspiration to execution capability: why organizations with knowledge, capital, and expertise still struggle to turn insight into lasting value creation. The seminar placed action, learning, and human interaction at the center.

Book cover of How Breakthroughs Happen: The Surprising Truth About How Companies Innovate by Andrew Hargadon, published by Harvard Business School Press. The cover features a black-and-white portrait combined with an image of light bulbs, symbolizing innovation, creativity, and how new ideas emerge through the combination of existing knowledge and collaboration.

How Breakthroughs Happen

This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'?

"A fascinating exploration of how true innovation comes from connecting existing ideas in new ways."
– Harvard Business Review

Akvarellillustrasjon av historisk skolebygning ved Oslofjorden brukt som symbol på eMarketing, læring og digital utvikling

Explore More from the eMarketing Program 2000–2001

Akvarellillustrasjon av innovasjon, teknologi og idéutvikling knyttet til Innovasjon- og kommersialiseringsstudiet ved BI

Explore More from the BI Innovation Program 2005–2006

Akvarellillustrasjon med blått hjerte og San Francisco-symbol brukt for seminarene i Silicon Valley og innovasjon

Explore More from the San Francisco Seminars 2004, 2005, 2006, 2008, 2009, and 2011

Share Your Thoughts

© 2025 - 2026 Portico Publish | The Invisible Capital
Privacy & Website | Developed and managed by Magne Bjella | Powered and secured by Wix

  • Amazon
  • LinkedIn - Magne Bjella
  • X     Magne Bjella
  • Facebook - Magne Bjella
  • Instagram - Magne Bjella
bottom of page