
Oxford Seminars
These seminars laid the academic foundation for the journey that followed. They built a bridge between theory and practice, combining research-based insights from leading universities with concrete examples from the business world. Together, they formed a comprehensive learning journey that was later continued in San Francisco.
2003
Oxford Seminar
The 2003 Oxford Seminar brought together leading academics and practitioners to explore the development of e-commerce, business models, and consumer behavior in Europe and the United States.
2005
Oxford Seminar
The 2005 Oxford Seminar focused on one question: how to create value through the interaction of channels, people, and measurement.
2006
Oxford Seminar
In 2006, the focus shifted from systems to relationships—from multichannel as a structure to multichannel as human interaction.
2011
Oxford Seminar
The 2011 Oxford Seminar focused on execution—how insight, culture, and people are translated into actual change.
2012
Oxford Seminar
The 2012 Oxford Seminar marked a clear shift in the seminar series. The focus moved from insight and inspiration to execution capability: why organizations with knowledge, capital, and expertise still struggle to turn insight into lasting value creation. The seminar placed action, learning, and human interaction at the center.

How Breakthroughs Happen
This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'?
"A fascinating exploration of how true innovation comes from connecting existing ideas in new ways."
– Harvard Business Review










