Artificial Intelligence (AI)

Articles on artificial intelligence (AI), language models, digitalization, and how people and technology can create greater value together. The articles explain artificial intelligence in a clear and accessible way—from fundamental concepts to practical applications, content development, websites, e-commerce, and the future of digital work.

Watercolor illustrating how a question to ChatGPT can be processed using model knowledge, conversation context, documents, and information from the web before an answer is constructed.

When ChatGPT responds – where does the response actually come from?

How does ChatGPT actually generate an answer? Learn the difference between model knowledge, conversation context, documents, web search, and different types of search bots.

Magne Bjella

20 hours ago20 min read

Watercolor illustration visualizing a modern digital customer journey in which a man works from his home office and uses an artificial intelligence assistant to find the best solution when purchasing a new laptop. On the screen, the AI analyzes the user’s needs—including Photoshop, Lightroom, high performance, a large screen, a docking station, and a long-term investment—before recommending a complete solution. The illustration shows how the digital customer experience is shifting from traditional product search to needs-based guidance, where the customer describes the situation and artificial intelligence helps identify the most relevant solution. The image visualizes themes such as artificial intelligence, AI assistants, digital commerce, e-commerce, customer experiences, digital transformation, decision support, knowledge-based recommendations, small and medium-sized businesses, and the project The Invisible Capital.

The customer is no longer searching. The customer tells us what he wants.

Customers no longer search—they tell us what they want. Explore how artificial intelligence is transforming e-commerce, customer experiences, and the digital customer journey.

Magne Bjella

20 hours ago9 min read

Watercolor of a warm library with tall bookshelves, a desk, a coffee cup and books. A man seen from behind stands in front of the bookshelf and pulls out a book. The shelves symbolize the disciplines of The Invisible Capital, such as value-creating people, artificial intelligence, innovation, customer experiences, society and learning.

Welcome to Recommended Literature

Explore recommended books on leadership, innovation, digitalization, artificial intelligence, people, and value creation from The Invisible Capital.

Magne Bjella

20 hours ago4 min read

Table of contents - KI series

Table of contents for Artificial Intelligence – From Technology to Knowledge. A complete overview of all articles in the AI series on The Invisible Capital.

Magne Bjella

20 hours ago3 min read

Part 6 - AI Buddy... how do you actually read a website?

How does artificial intelligence read a website? Learn why structure, headings, and clear language matter more than you might think—for both people and AI.

Magne Bjella

20 hours ago4 min read

Part 4 - AI Buddy... how do you actually create an answer?

How does artificial intelligence generate an answer? Learn how language models build responses step by step and why better questions lead to better results.

Magne Bjella

20 hours ago4 min read

Part 5 - AI Buddy... where do your answers actually come from?

Where do AI answers come from? Learn how language models generate responses, why reliable sources matter, and why critical thinking is always essential.

Magne Bjella

20 hours ago5 min read

Part 3 - AI-Friend... how do you actually understand what I'm writing?

How does artificial intelligence understand language? Learn how language models use patterns, context, and probability to interpret questions and generate answers.

Magne Bjella

20 hours ago5 min read

Watercolor illustration that visualizes the knowledge journey in artificial intelligence – from understanding technology, people and knowledge to building trust, creating value and developing competitiveness. The illustration shows a walking path through a landscape with signposts that symbolize learning, insight and continuous competence development. The image serves as an introduction to the subject series on artificial intelligence at The Invisible Capital and illustrates how knowledge is developed step by step in a digital world.

Artificial intelligence – from technology to knowledge

Utforsk en komplett fagserie om kunstig intelligens. Lær hvordan KI, mennesker, kunnskap og verdiskaping henger sammen i et moderne kunnskapsunivers.

Magne Bjella

20 hours ago3 min read

Part 2 - AI Buddy… how does an artificial intelligence actually learn?

How does artificial intelligence learn? Discover how language models are developed, why data is essential, and how AI differs from human learning.

Magne Bjella

20 hours ago4 min read

Part 1 - AI Buddy… what exactly is artificial intelligence?

Learn what artificial intelligence (AI) is through a simple, easy-to-understand introduction. We explain the basic concepts and why AI affects us all.

Magne Bjella

20 hours ago6 min read

A detailed watercolor illustration shows Magne and his AI buddy strolling along San Francisco’s iconic Lombard Street, known as one of the world’s most winding streets. Surrounded by blooming gardens, classic Victorian houses, the historic Powell–Hyde Cable Car, and views of San Francisco Bay, the Bay Bridge, and the city’s signature hills, they discuss why context is crucial for good communication between humans and AI. Magne is dressed in his signature blue knit sweater and light pants without a shoulder bag, while his AI buddy is wearing glasses, a brown jacket, a dark turtleneck, and jeans. The warm watercolor style creates a calm and inviting atmosphere that symbolizes how the same question can get different answers depending on the situation, needs, and goals. Lombard Street’s many turns serve as a visual metaphor for how the path to the best answer is rarely straight forward, but is shaped by the context surrounding the question. The illustration serves as the main image for a s

Part 26 - AI Buddy... why does context matter so much?

What is context, and why is it essential for artificial intelligence? Learn how better context improves AI answers, SEO, customer experiences, and digital communication.

Magne Bjella

20 hours ago8 min read

A detailed watercolor illustration shows Magne and his AI buddy walking along the beautiful coastal path in the Golden Gate Park area, heading towards the iconic Golden Gate Bridge in San Francisco. The sea sparkles in the afternoon sun, sailboats move calmly across the bay, and green trees, flowers, and cliffs frame the landscape. Magne is wearing his signature blue knit sweater, light pants, and natural hairstyle, while his AI buddy is wearing glasses, a brown jacket, a dark turtleneck, and jeans. The illustration symbolizes a shared learning journey toward greater understanding and shows how good professional communication leads people step by step from curiosity to insight. The motif visualizes themes such as artificial intelligence, knowledge development, pedagogy, digitalization, SEO, content strategy, user experience, learning, trust, and long-term value creation.

Part 25 - AI Buddy... why do we understand some texts right away, while others we have to read several times?

Why are some texts easier to understand? Learn how clear communication, effective teaching, SEO, and artificial intelligence build understanding and trust.

Magne Bjella

20 hours ago5 min read

Part 22 - AI-Companion... why does a website need a map?

Learn why a website needs a map. Discover how structure, internal links, and context make content easier to find for people, search engines, and AI.

Magne Bjella

20 hours ago4 min read

A detailed watercolor illustration shows Magne and his AI buddy walking in front of the iconic Ferry Building on the Embarcadero in San Francisco. The historic clock tower building is bathed in warm afternoon light, while the Bay Bridge stretches across the bay in the background. People move along the promenade, ferries dock and the characteristic F Market streetcar passes by. Magne has his characteristic blue knitted sweater, light pants and natural hairstyle, while his AI buddy has glasses, a brown jacket, a dark turtleneck and jeans. The illustration symbolizes how a professional website should be more than a collection of articles – it should help people learn, understand and develop new insights. The motif visualizes themes such as learning, knowledge development, user experience, artificial intelligence, SEO, digitalization, pedagogy, content strategy, professional communication and long-term value creation.

Part 24 - AI Buddy... how do we know that the reader has actually learned something?

How do we know if a reader has learned something? Learn how questions, teaching, SEO, and artificial intelligence create understanding and lasting insight.

Magne Bjella

20 hours ago5 min read

Part 21 - AI-Buddy... how do you actually find a website?

Hvordan oppdager søkemotorer og kunstig intelligens et nettsted? Lær hvorfor god struktur, internlenker og sammenheng gjør innhold lettere å finne.

Magne Bjella

20 hours ago4 min read

Large watercolor illustration of Magne and Kompisen walking through historic streets in Rome while they talk about how new content is discovered on the internet. The cityscape with piazzas, fountains, domes and classical architecture creates a warm and inspiring frame around the theme. The illustration symbolizes how websites are living universes of knowledge that are constantly evolving with new articles, updates and connections. The conversation between Magne and Kompisen visualizes how both humans, search engines and artificial intelligence follow traces, connections and structure to discover new knowledge and understand how information is connected.

Part 23 - AI-Friend... how do search engines and artificial intelligence find new pages?

How do search engines and artificial intelligence discover new web pages? Learn why internal links, updates, and good structure make websites easier to understand.

Magne Bjella

20 hours ago5 min read

Part 20 - Ai-Buddy.. what exactly is a meta title and a meta description?

What are a meta title and meta description? Learn how they help people, search engines, and AI understand and find your content.

Magne Bjella

20 hours ago5 min read

Part 18 - AI Buddy... how do you know what a website is about?

How does artificial intelligence know what a web page is about? Learn why structure, headings, and quality content are essential for both people and AI.

Magne Bjella

20 hours ago5 min read

Artificial Intelligence (AI)

When ChatGPT responds – where does the response actually come from?

The customer is no longer searching. The customer tells us what he wants.

Welcome to Recommended Literature

Recommended reading: Artificial Intelligence (AI)

Table of contents - KI series

Part 6 - AI Buddy... how do you actually read a website?

Part 4 - AI Buddy... how do you actually create an answer?

Part 5 - AI Buddy... where do your answers actually come from?

Part 3 - AI-Friend... how do you actually understand what I'm writing?

Artificial intelligence – from technology to knowledge

Part 2 - AI Buddy… how does an artificial intelligence actually learn?

Part 1 - AI Buddy… what exactly is artificial intelligence?

Part 26 - AI Buddy... why does context matter so much?

Part 25 - AI Buddy... why do we understand some texts right away, while others we have to read several times?

Part 22 - AI-Companion... why does a website need a map?

Part 24 - AI Buddy... how do we know that the reader has actually learned something?

Part 21 - AI-Buddy... how do you actually find a website?

Part 23 - AI-Friend... how do search engines and artificial intelligence find new pages?

Part 20 - Ai-Buddy.. what exactly is a meta title and a meta description?

Part 18 - AI Buddy... how do you know what a website is about?