Part 6 - AI Buddy... how do you actually read a website?
A website is much more than what we see on the screen. Behind the headlines, images and text, there is a structure that helps both humans, search engines and artificial intelligence understand the content. But how does a language model actually “read” a website? Does it see the same thing as you and I? Or does it perceive something completely different? In this article, we take the first step into how artificial intelligence meets websites.
Magne & the Friend
Magne
Friend...
When I visit a website, I see images.
Headlines.
The buttons.
Colors.
Design.
I almost get a sense of the place.
But...
What do you really see?
The buddy
That's a fantastic question.
Because the answer is:
Not the same as you.
You experience the website with your eyes.
You notice the design.
The colors.
The pictures.
The mood.
I perceive information first and foremost.
The structure.
The text.
How the content is connected.
How the headlines lead.
How the pages are organized.
That doesn't mean design is unimportant.
But when it comes to understanding the content, structure and language are often even more important.
Magne
So...
You don't really see the website the way I do?
The buddy
No.
If a website were a book, you would first notice the cover.
I would start by reading the table of contents.
heh heh heh
Magne
Heh heh...
I liked it.
So the headlines mean more than I might have thought?
The buddy
Yes.
Headings help both humans and artificial intelligence understand what a page is about.
They function a bit like chapters in a book.
A good headline makes it easier to build understanding.
A bad headline makes both the reader and artificial intelligence uncertain.
Magne
So maybe that's why we've spent so much time on the structure of my website?
The buddy
Yes.
And now you might be starting to see why.
A good website is not built primarily for search engines.
It is built for people.
But when people can easily find their way around, understand the content, and experience a logical structure, it often becomes easier for artificial intelligence to interpret the website correctly.
Magne
So...
Is a good website really about communication?
The buddy
Yes.
Technology is important.
But ultimately, a website is about helping people find, understand, and use knowledge.
And that is exactly what artificial intelligence is also trying to do.
Academic specialization
Here we begin to introduce:
structure
headlines
content
navigation
logic
context
But we still don't mention HTML.
It will come later.
We have only just begun.
Magne
Friend...
If you read the structure first...
What is the very first thing you see when you arrive at a website?
The buddy
Hehe...
That question leads us right into the next article.
There we will explore how a website is built – not as humans see it, but as a computer and a language model perceive it.
And that's perhaps where the biggest surprise awaits.
New terms in this article
English technical term | Short explanation |
Structure | How content is organized so that both people and technology can more easily understand it. |
Navigation | Menus, links, and other elements that help the user navigate a website. |
Heading | A title that tells what a page or section is about, and creates structure in the content. |
Content | Text, images, video and other information published on a website. |
Information Architecture | The way content is organized and structured so that it is easy to find and understand. |
Hierarchy | The structure of information from the most important to the most detailed. |
Relevance | How well the content responds to what the user or artificial intelligence is looking for. |
Readability | How easy a text is to read, understand and use. |
User Experience (UX) | The total experience a person has when he or she uses a website or digital service. |
Accessibility | How well a website can be used by everyone, including people with various disabilities and technical aids. |
Academic background and further reading
This series also builds on my own professional journey through the Web Design study , the eMarketing study , Innovation and Commercialization and professional seminars in San Francisco and Oxford . Here you will find the background, professional environments and experiences that have followed the development from the early years of the web to today's digitalization.
Recommended books from our library
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A thought-provoking book for anyone who wants to understand why responsible development of artificial intelligence is so important. It shows that the AI of the future is not just about what the technology can do, but also about what values it should be built on.
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