Professional terms

Here we start talking about how things are actually measured, managed and optimized. Not just nice words – but concepts that determine whether a solution works in practice. And yes… some of them are perhaps used a little too often. Here they are at least explained.

Professional terms M-O

Machine Learning

A branch of artificial intelligence in which systems learn from data and improve over time without being explicitly programmed.

Metrics

Metrics used to assess performance, such as traffic, conversion or user engagement.

MVP (Minimum Viable Product)

An early version of a product with enough functionality to be tested in the market.

Net Promoter Score (NPS)

A method of measuring customer loyalty based on how likely customers are to recommend a service.

Omnichannel

A strategy that provides customers with a seamless experience across digital and physical channels.

Optimization

Continuous improvement of solutions based on data and insights.

Organic Traffic

Traffic to a website that comes from unpaid searches, typically via search engines.

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Large watercolor illustration of Magne and Kompisen walking through a beautiful street in Rome while they talk about trust, knowledge and artificial intelligence. Surrounded by classic Italian architecture, cobblestone streets, historic buildings and a vibrant city atmosphere, the illustration symbolizes how trust is built through dialogue, experience and understanding. The motif visualizes the main theme of the article: why people consider credibility before making decisions, and how the same principles also underlie when artificial intelligence understands and evaluates information. The illustration represents The Invisible Capital philosophy that trust, knowledge and human relationships are the foundation of both good decisions and the digital society of the future.

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