Professional Terms

Here we begin to approach the concepts that often determine whether something actually succeeds – or just sounds good in a presentation. From platforms and positioning to influence and results. In short: what happens between idea and reality.

Professional Terms P-R

Platform (platform)

A digital solution that connects users, services or products – for example, marketplaces or social networks.

Personalization

Customizing content and services based on the user's needs, behavior or preferences.

Positioning

How an organisation or product is perceived in the customer’s mind compared with competitors.

Product-Market Fit

When a product meets a genuine market need and is perceived as relevant by customers.

Query

A search or query, often used in the context of search engines or databases.

Retention

The ability to retain customers or users over time.

ROI (Return on Investment)

A measure of profitability – how much you gain in relation to what you invest.

Remarketing

Marketing aimed at users who have previously shown an interest in a service or product.

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Large watercolor illustration of Magne and Kompisen walking through a beautiful street in Rome while they talk about trust, knowledge and artificial intelligence. Surrounded by classic Italian architecture, cobblestone streets, historic buildings and a vibrant city atmosphere, the illustration symbolizes how trust is built through dialogue, experience and understanding. The motif visualizes the main theme of the article: why people consider credibility before making decisions, and how the same principles also underlie when artificial intelligence understands and evaluates information. The illustration represents The Invisible Capital philosophy that trust, knowledge and human relationships are the foundation of both good decisions and the digital society of the future.

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Watercolor from London illustrating the e-commerce value chain from online ordering and warehousing to packaging, distribution and delivery, with digital customer data and logistics as central parts of the digital economy.

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Professional Terms