Professional Terms

Here we are at the end of the alphabet – but not the end of the jargon. Because in a world that changes as quickly as this one, new terms appear almost as quickly as we can learn them. So this is not an end – just a temporary stop.

New concepts are added continuously – as the subject develops.

Professional Terms S-Å

SEO (Search Engine Optimization)

Measures taken to improve visibility in search engines and attract organic traffic.

SEM (Search Engine Marketing)

Marketing in search engines, often through paid advertisements.

Stakeholder

Individuals or groups who influence or are affected by an organisation or project.

SaaS (Software as a Service)

Software delivered over the internet, without the need for local installation.

Touchpoint

All the touchpoints a user has with a service or organisation.

Tracking

Collection of data about user behavior for analysis and improvement.

Target Audience (målgruppe)

The group at which a service or communication is aimed.

UX (User Experience)

The user's overall experience of a service or product.

UI (User Interface)

The visual interface the user interacts with, such as buttons, colours and layout.

Value Proposition

The value proposition – what makes a service relevant and useful to the user.

Virality

How quickly and widely content spreads among users.

Web Analytics

Analysis of traffic and usage patterns on websites.

← Professional Terms P-R

Non-fiction A-C →

My blog

Large watercolor illustration of Magne and Kompisen walking through a beautiful street in Rome while they talk about trust, knowledge and artificial intelligence. Surrounded by classic Italian architecture, cobblestone streets, historic buildings and a vibrant city atmosphere, the illustration symbolizes how trust is built through dialogue, experience and understanding. The motif visualizes the main theme of the article: why people consider credibility before making decisions, and how the same principles also underlie when artificial intelligence understands and evaluates information. The illustration represents The Invisible Capital philosophy that trust, knowledge and human relationships are the foundation of both good decisions and the digital society of the future.

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How does artificial intelligence know what it can trust? Learn how trust, experience, quality and E-E-A-T help people and AI evaluate information.

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Part 4 – What can we learn from the Service-Profit Chain today?

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Part 5 – E-commerce and the digital economy

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