Professional Literature
Here we end the alphabet. Not because we're done, but because we ran out of letters. What about non-fiction? It continues at the same pace as technology – quite quickly. So if you can't find your favorite book here yet… give it some time or send a suggestion.
Professional Literature S-Å
In this book, Simon Sinek explains how clear purpose and meaning can create stronger organizations, higher engagement, and more loyal customers and employees. Through the so-called “Golden Circle” model, he shows why people are often more inspired by why businesses do something than by what they sell. The book has gained great importance in the fields of management, branding, and organizational culture, and is widely used in both business and the public sector.
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A book about how innovation can be developed long-term through collaboration, organizational culture, and sustainable thinking. Andrew Hargadon explores how businesses build environments that stimulate continuous learning, creativity, and innovation over time.
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In this book, Jake Knapp and the team at Google Ventures present a practical method for testing ideas quickly through structured problem-solving, prototyping and user testing. The Sprint method helps organisations reduce risk, gain early feedback from users and develop better products and services in a short period of time. The book has had a significant influence on innovation, service design, product development and digital transformation, and is now used by startups, technology companies and the public sector.
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The book explores how organisations can analyse technological and market changes to understand which industries and companies may be vulnerable to disruption. Its perspectives combine innovation theory with analysis of future market developments.
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Daniel Kahneman’s classic book on the psychology of decision-making explains how people think both quickly and intuitively – and slowly and analytically. Drawing on research in psychology and behavioural economics, he shows how mental shortcuts, emotions and cognitive biases influence our everyday decisions. The book has had an enormous influence on economics, marketing, leadership and the social sciences, and is regarded as one of the most important works in modern decision theory.
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Malcolm Gladwell explores how small changes can create significant effects, and how ideas, trends and behaviours spread through society. Through stories and research, he explains why certain products, messages or phenomena suddenly reach a ‘tipping point’ and gain widespread influence. The book has had a significant impact on marketing, communication, innovation and social influence.
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Marshall McLuhan’s classic book shows how media and technology shape the way people think, communicate and perceive the world. He introduced, among other ideas, the phrase ‘the medium is the message’ and described how new media influence society, culture and human behaviour far beyond the content they convey. The book is regarded as a foundational work in media theory and the understanding of digital society.
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This book builds on the Business Model Canvas and shows how businesses can develop products and services that meet real customer needs. Through practical tools and visual models, the authors explain how to understand customer challenges, expectations and desired benefits to create better customer experiences and stronger value propositions. The book is widely used in innovation, service design and digital product development.
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Adrian Slywotzky explains how values shift in the market as new business models, technologies and customer needs arise. He shows how some businesses lose relevance while others grow rapidly because they understand how customer value changes over time. The book gained great importance in the field of strategy and innovation because it clarifies how competitive advantage must constantly be renewed in the face of digitalization and new market logics.
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James Surowiecki shows how collective decisions can often be better than individual judgments – if the right conditions are present. Through examples from economics, technology, politics and society, he explains how diversity, independence and decentralization can create better insight and more accurate decisions. The book has had a great influence in innovation, leadership, digital culture and the development of online communities and platforms.
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