Professional Literature
This is where things start to get truly strategic. It’s about how you position yourself, build platforms, and—not least—how people are influenced long before they think they’ve made up their minds. In short: what happens before the “Buy” button is clicked.
Professional Literature P–R
This book explains how digital platforms such as Amazon, Uber, Airbnb, and Facebook have transformed the competitive landscape and created entirely new business models. The authors show how value is increasingly created through networks, ecosystems, and connections among users, partners, and services—rather than through traditional linear value chains. The book has become a key work in platform economics, digital strategy, and innovation.
This classic marketing book shows how brands need to establish a clear and relevant position in the customer’s mind to succeed in the competition for attention. Al Ries and Jack Trout argue that effective marketing is less about the product itself and more about how a business is perceived in the customer’s mind. The book has had an enormous influence on branding, communication, and strategic positioning
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Dan Ariely explores why people systematically make irrational choices—and why the same patterns repeat themselves again and again. Through experiments and research in behavioral economics, he shows how emotions, expectations, habits, and circumstances influence our decisions far more than we like to think. The book has become highly influential in psychology, marketing, design, and decision theory.
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In this book, Robert Cialdini explores what happens before persuasion itself takes place, and how context, attention, and timing influence people’s decisions. He shows how small details in the environment, language, and presentation can make people more receptive to messages and actions. The book builds on the principles introduced in Influence and has had a major impact on marketing, communication, leadership, and digital user behavior.
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David Epstein argues that broad experience, interdisciplinary thinking, and the ability to see connections are often more important than early specialization. Through research and examples from business, technology, sports, and science, he shows how people with diverse backgrounds are often better equipped to solve complex problems and drive innovation. The book is particularly relevant at a time when collaboration across disciplines and perspectives is becoming increasingly important.
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Dan Olsen presents a practical approach to developing products and services that address real customer needs through testing, learning, and iteration. The book combines principles from Lean Startup, UX, and product development, showing how organizations can systematically work with user insights, prioritization, and continuous improvement. The Lean Product Playbook has become an important book in digital product development and service design.
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The Resistance to Change – (Organizational Literature / Various Authors)
Explains why people and organizations resist change—and how this resistance can be managed.
