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Next act: The Norwegian Opera & Ballet

From waves and technology to performing arts and culture August 2010

Watercolor illustration of the Oslo Opera House – home to the Norwegian National Opera & Ballet and one of Norway’s most iconic modern buildings. The motif shows the characteristic white marble roofs rising from the Oslofjord, surrounded by people, the evening sky and reflections in the water. The illustration conveys both architecture, culture and community in Bjørvika. For Magne Bjella, the Opera House also represents an important workplace and a period marked by digital development, collaboration and work with audience experience in one of Norway’s largest cultural institutions.

The journey continues – to a house filled with opera, music, dance and magic

After three and a half hectic, exciting and highly educational years at Navico, working alongside fantastic colleagues such as Jørgen Wik-Dahl in Norway and Eric Oyler in Austin, Texas, my journey continued into an entirely different world. From maritime technology, international web solutions and digital initiatives to an institution that had already made a profound impression on both the cityscape and the emotions of people across Norway: The Norwegian National Opera & Ballet in Bjørvika.

Having the opportunity to work at The Norwegian National Opera & Ballet as Project Manager for New Media was something truly special. The Opera House had already become a new national icon — a building that attracted people from all over the world and quickly became part of Oslo's identity. But behind the spectacular architecture and major productions lay an enormous and fascinating world of people, professional expertise, craftsmanship, logistics and passion.

 

The art itself was magical. Classical music, opera and ballet encompassed everything: drama, emotion, discipline, beauty, precision and storytelling at the highest level. Seeing how hundreds of people worked together to create just a few hours on stage was deeply fascinating. The audience saw the performance. I also had the privilege of seeing all the work behind it.

The Norwegian National Opera & Ballet was about far more than singers, dancers and conductors.

 

People worked there across an extraordinary range of professions and craft traditions, some of which many people may not even realise still exist today:

  • opera singers

  • ballet dancers

  • musicians and conductors

  • directors and choreographers

  • prompters and stage managers

  • lighting designers and sound technicians

  • set designers and video designers

  • prop makers

  • wig makers and make-up artists

  • tailors and costume designers

  • shoemakers

  • carpenters and painters

  • metalworkers and stage technicians

  • lift and stage machinery operators

  • administration, communications and marketing

  • ticketing systems, digital solutions and audience services

 

It was like a small city within the city. A living, breathing institution filled with professional expertise, tradition and people who were passionate about their work.

Watercolor illustration of the main hall of the Norwegian Opera & Ballet in Oslo – with warm wooden surfaces, curved balconies and the stage bathed in subdued light before the performance begins. The characteristic interior creates an intimate and majestic atmosphere where architecture, music, performing arts and the audience meet. The illustration conveys the feeling of anticipation and culture in one of Norway's most important cultural buildings. For Magne Bjella, the Opera also represents a significant workplace and a period of digital development, audience focus and work with modern digital solutions in the cultural sector.

For me, this was also a strong reminder of how many people are behind what the audience experiences in the hall. The audience may see the performance on stage, but behind the scenes there is a whole universe of professions, crafts, rehearsals, coordination and dedication that together create the magic. Each performance was the result of an enormous interaction between people with different talents, experiences and special skills.

 

And in the midst of this, I had the opportunity to work on how The Norwegian Opera & Ballet could also meet the audience in the digital world. The task was not only about technology, but about communicating art, experiences and accessibility in a way that respected the house's identity, history and culture. It was both inspiring, demanding and deeply meaningful to be a small part of such a large artistic community.

Watercolor illustration of the characteristic wooden structures and curved balconies inside the Norwegian Opera & Ballet in Oslo. The motif's warm woodwork, soft lights and modern Nordic architecture create a calm and monumental atmosphere that has become an icon for the Opera's interior. The illustration shows how the building combines modern design, craftsmanship and acoustics in an open cultural space for the public, artists and employees. For Magne Bjella, the Opera also represents an important workplace and a period of digital development, audience focus and work with modern digital services in the cultural sector.
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