Professional Terms

We start with A. Not because it is the easiest—but because the alphabet insists. This is a collection of professional terms, companies, and concepts that we use all the time, often without stopping to explain them. That is exactly what we do here. A little simpler, a little clearer—and hopefully a little more useful.

Minimalist icon illustration of an open book with a speech bubble above it, drawn in a dark blue line style against a light background. The symbol represents professional terms, knowledge sharing, learning, reflection, and the explanation of concepts related to professional fields, society, and digitalization. The icon combines the ideas of books, language, and dialogue, making it suitable as a visual symbol for glossaries, professional terminology, and knowledge articles.

Professional Terms A–C

AI (Artificial Intelligence)

Artificial Intelligence (AI) – technology that enables machines to learn, analyze, and make decisions. Used in everything from search engines to customer service and automation.

API (Application Programming Interface)

API (Application Programming Interface) – an “interface” that allows different systems to communicate with each other. Makes it possible to connect services and share data in a structured way.

Agile

Agile – a work methodology in which development happens incrementally and flexibly, with frequent improvements based on feedback.

A/B-testing

a method for testing two versions of a solution (for example, a website) to see which one works better.

Big Data

large volumes of data that are analyzed to identify patterns, insights, and a basis for decision-making.

Brand

how an organization is perceived by customers. It is not just about a logo, but about experiences, expectations, and trust.

B2B (Business to Business)

a business model in which organizations sell to other organizations.

B2C (Business to Consumer)

a business model in which organizations sell directly to consumers.

Bounce rate

the percentage of users who leave a website without taking any further action. Used as an indicator of relevance and user experience.

Customer Journey (kundereise)

describes the entire process a customer goes through—from the moment a need arises to the purchase and subsequent follow-up.

Conversion rate

the percentage of users who complete a desired action, such as making a purchase or registering.

CRM (Customer Relationship Management)

systems and methods for managing and analyzing customer data and relationships.

Content Marketing

marketing through content that provides value to the user rather than relying on direct advertising.

ChatGPT

an AI-based language model developed by OpenAI that can generate text, answer questions, and support everything from customer service to content creation.

← Experts A–C

Continue to D–F →

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