Professional Terms

Here, we start talking about how things are actually measured, managed, and optimized. Not just fancy words, but concepts that determine whether a solution works in practice. And yes… some of them may be used a little too often. At least here, they get an explanation.

Professional Terms M–O

Machine Learning

A branch of artificial intelligence in which systems learn from data and improve over time without being explicitly programmed.

Metrics

Metrics used to evaluate performance, such as traffic, conversion, or user engagement.

MVP (Minimum Viable Product)

An early version of a product with enough functionality to be tested in the market.

Net Promoter Score (NPS)

A method for measuring customer loyalty based on how likely customers are to recommend a service.

Omnichannel

A strategy that provides customers with a seamless experience across digital and physical channels.

Optimization

The continuous improvement of solutions based on data and insights.

Organic Traffic

Traffic to a website that comes from unpaid search results, typically through search engines.

← Professional Terms J-L

Professional Terms P-R →

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Professional Terms