Professional Terms

Here, we’re getting into the concepts that often determine whether something actually succeeds—or simply sounds good in a presentation. From platforms and positioning to influence and results. In short: what happens between an idea and reality.

Professional Terms P-R

Platform

A digital solution that connects users, services, or products—for example, marketplaces or social networks.

Personalization

The customization of content and services based on the user’s needs, behavior, or preferences.

Positioning

How a business or product is perceived in the customer’s mind compared with its competitors.

Product-Market Fit

When a product meets a real market need and is perceived as relevant by customers.

Query

A search or request, often used in the context of search engines or databases.

Retention

The ability to retain customers or users over time.

ROI (Return on Investment)

A measure of profitability—how much you gain relative to what you invest.

Remarketing

Marketing targeted at users who have previously shown interest in a service or product

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Professional Terms