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Holiday homes in Norway and Norwegians' holiday homes abroad

Writer: Magne Bjella
Magne Bjella
11 hours ago
6 min read

What do the statistics show about cabin life in Norway and Norwegians' properties in other countries?


Published: Status Norway


Norway is one of the countries in the world with the strongest cabin tradition. At the same time, tens of thousands of Norwegians own holiday homes in other countries. These statistics provide an overall overview of the development in the number of holiday homes in Norway and Norwegians' ownership of holiday homes abroad - based on public statistics and documented sources.


Original watercolor depicting various types of cabins and vacation homes in Norway and abroad. The illustration includes a large mountain cabin surrounded by high mountains, an exclusive seaside cabin on the Norwegian coast, a traditional mountain cabin in a mountainous landscape, a classic red coastal cabin by the sea, a large alpine cabin with snow-capped mountains in the background and a traditional thatched holiday home by the coast. Together, the motifs visualize the breadth of Norwegians' vacation homes and form a visual starting point for documenting the development of cabin life, vacation homes and vacation properties through statistics, research and social analyses in the blog series Status Norway.

Norway has just over 5.6 million inhabitants and around 2.4 million households. The statistics on this page show the scope of the topic from a Norwegian perspective.

Introduction

For many Norwegians, a holiday home is much more than a building. It is a gathering place for family and friends, a place for outdoor activities and recreation, and for many also a long-term investment. Over generations, cabin living has become part of Norwegian culture, and the development of holiday homes has contributed to value creation in local communities across the country.


Original watercolor of a large modern Norwegian seaside cottage by the archipelago. The holiday home is located on rocky cliffs with panoramic views of the sea and has large glass surfaces, natural stone, wood paneling, spacious terraces and its own jetty with a motorboat. The Norwegian flag, sailboats, archipelago, rocky cliffs and pine trees emphasize the characteristic coastal nature along the Norwegian coast. The illustration is used in the blog series Status Norway as a visual example of the development of modern Norwegian seaside holiday homes. The motif illustrates how many new seaside cottages combine traditional materials with modern architecture and high living comfort, and forms a natural basis for presenting documentation about holiday homes, wealth development, value creation, coastal culture and Norwegians' strong connection to the sea and outdoor life.

In recent decades, more and more Norwegians have also invested in leisure and holiday homes outside Norway's borders. Better economies, increased travel activity and good air connections have made it attractive to own a home in countries such as Spain, Sweden, Denmark, France, Portugal, Italy and Thailand.


These statistics document the development in the number of second homes in Norway and provide an overview of Norwegians' ownership of homes in other countries. The purpose is to present the factual basis as it appears in official statistics and other verifiable sources, without drawing political or economic conclusions.


Original watercolor of a small traditional Norwegian mountain cabin in the high mountains. The log cabin has a turf roof, natural stone walls and a view of lakes and majestic mountains with snow patches in the background. The Norwegian flag, stone-paved paths, heather, mountain birch and the open high mountain landscape emphasize the strong connection between Norwegian cabin life and nature. The illustration is used in the blog series Status Norway as a visual example of the classic Norwegian mountain cabin and shows how simple holiday homes have been an important part of Norwegian outdoor life, recreation and culture for generations. The motif forms a natural basis for presenting documentation about holiday homes, living standards, outdoor life and Norwegians' long tradition of using the mountains as a recreational area.


What do the statistics show?

The statistics show the development in the number of registered holiday homes in Norway, how the stock has developed over time, which counties have the most holiday homes, and which countries Norwegians have chosen to invest in most outside Norway. The figures document the development and provide a fact-based picture of Norwegians' ownership of holiday homes both in Norway and internationally.



A conservative estimate shows enormous values

There are currently around 452,000 cabins and holiday homes in Norway. The total market value has not been calculated by public authorities, but a simple illustration shows how much value can be tied up in Norwegians' holiday homes.

If we assume an average market value of NOK 3.5 million, the total value would amount to approximately NOK 1,580 billion.


If the average market value increases to NOK 4 million, the total value rises to around NOK 1,808 billion.

At an average market value of NOK 5 million, the total value would be approximately NOK 2,260 billion.


These are not official valuations, but illustrative calculations based on the number of registered holiday homes and various average market values. The purpose is to highlight the magnitude of the private capital invested in Norwegian holiday homes. Even with conservative assumptions, these are values of well over a thousand billion kroner – making holiday homes one of the largest private assets in Norway.



Original watercolor of a small traditional Norwegian seaside cottage by the archipelago. The red wooden cottage is located on rocky rocks by the sea with its own pier, rowboat, Norwegian flag and a view of a lighthouse, sailboat and small islands along the Norwegian coast. Pine trees, flower meadows and clear sea create a classic summer atmosphere that characterizes Norwegian seaside cottage life. The illustration is used in the blog series Status Norway as a visual example of the traditional Norwegian seaside cottage and shows how holiday homes along the coast have been an important part of Norwegian culture, outdoor life and recreation through generations. The motif supports documentation about holiday homes, living standards, coastal culture and Norwegians' strong connection to the sea and the archipelago.


Key figures

Value

Registered recreational building (2026)

452,150

Growth last 10 years

6.9%

Counties with the most holiday homes

Inland, Trøndelag and Buskerud

Holiday homes are available in

All counties in the country

Norway

Among Europe's highest density of holiday homes per capita


Norwegians' holiday homes abroad

For decades, many Norwegians have invested in leisure and holiday homes outside Norway. Climate, lifestyle, accessibility and good flight connections have made several countries popular among Norwegian home buyers.


Original watercolor of an exclusive holiday home on the Mediterranean, set in a lush coastal landscape with views of the sea, mountains and a small town along the shoreline. The white villa has terraces, a pergola, large windows, flowering plants and a pool facing the sea. Cypress, olive trees, stone walls and Mediterranean vegetation frame the motif, while sailboats and warm evening light emphasize the southern European atmosphere. The illustration is used in Status Norway as a visual example of holiday homes Norwegians can own or use abroad, and as a contrast to Norwegian mountain cabins and seaside cottages. The motif highlights how increased prosperity, travel habits and international mobility can also be expressed through holiday homes outside Norway.

Country

Documented information

Spain

Approximately 32,000 Norwegians own homes

Abroad total

Approximately 86,000 Norwegians own homes abroad




Original watercolor of a large traditional alpine chalet in the Swiss Alps. The chalet is built of natural stone and heavy timber, with large panoramic windows, spacious terraces and views of a dramatic alpine landscape with snow-capped mountain peaks, deep valleys and coniferous forests. The illustration reproduces the characteristic architecture associated with exclusive holiday homes in Switzerland and the Alps, and is used in the blog series Status Norge as an illustration of Norwegians' holiday homes abroad and the development of international holiday home ownership.


Fact: According to available public information, around 86,000 Norwegians own homes abroad , of which approximately 32,000 own homes in Spain . This makes Spain by far the most important country for Norwegians to buy homes outside Norway. For most other countries, there are no comprehensive public registers of Norwegian homeowners.



Status Norway is not about claiming that everything is perfect. It is about documenting what we actually achieve – and why it is worth taking care of.

The knowledge behind The Invisible Capital

Invisible Capital is not built on one book or one idea. It has been developed through many years of study, research, international seminars, and practical experience from working life.


The books below represent some of the most important professional sources of inspiration behind the project. They have shaped the way I think about leadership, innovation, digitalization, customer experiences, value creation and – not least – the importance of the people who create the values.


Each book has contributed new perspectives. Together, they have helped develop the knowledge base for The Invisible Capital and the book project Value-Creating People.


I hope they can give you the same professional inspiration that they have given me.



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Why we recommend the book

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This book is perfect for leaders, communications consultants, content producers, web editors, UX designers, and anyone working with digital services. It shows why a clear content strategy leads to better user experiences, more effective interactions, and stronger digital results over time.


In an era where artificial intelligence is increasingly important in how information is discovered, understood, and communicated, this book is more relevant than ever. It reminds us that technology alone never creates value – it is good, structured, and relevant content that makes the difference.



Book cover for Don't Make Me Think Revisited by Steve Krug – an international classic on usability, web design, UX design, information architecture, navigation and digital user experiences. The book is recommended for anyone who develops websites, digital services and customer-oriented solutions.

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Don't Make Me Think is one of the world's most influential books on usability and web design. Since its first edition in 2000, the book has helped designers, developers, content producers, and managers understand a simple but powerful principle: Good digital services should be intuitive. The user should be able to complete their task without having to stop and think about how the website works.


Why we recommend the book

This is one of the books that has had the greatest impact on my own work with digital services. Over the years – from SAS and the Norwegian Opera & Ballet to working on Bærum Municipality’s website – the principles in this book have been an important reminder that technology is never an end in itself. The goal is to make everyday life easier for the people who use the services. Despite the fact that the book was published many years ago, the message is just as relevant today.






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Why we recommend the book

This book was an important part of my own learning journey in digital marketing and e-commerce. It helped build my understanding of how technology, customer experiences and business strategy are interconnected – an insight that later became very important in my work with SAS, the Norwegian Opera & Ballet, Bærum Municipality and eventually the project The Invisible Capital. Many of the ideas about customer value, digitalization and innovation presented on the website have their roots in the knowledge this book conveys.






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This book has had a major impact on how I view innovation, digitalization, and change management. It provided a new perspective on why established businesses are challenged by new players, and why the ability to think differently is crucial in a world characterized by continuous technological development. Many of the reflections in The Invisible Capital on innovation, digital transformation, and value creation are based on the insights Clayton Christensen conveys in this classic.







Portico Publish - The publisher Portico Publish is a small, independent publishing and dissemination project built around reflection, knowledge, culture and the people behind value creation.

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