Value-creating people

Every single day, around three million people go to work in Norway. They build, teach, care for, repair, cultivate, develop, transport and create the values that keep our society going. This article is a tribute to the people behind the statistics – the 95 percent of the workforce who every morning, every evening and every night contribute to making Norway function. Because the most important capital we have is not oil or money. It is people.

Every morning. Every afternoon. Every evening. Every night.
While most of us are sleeping, some are already at work.
A nurse finishes her night shift.
A baker has been working for several hours.
A fishing boat is heading towards land.
A police patrol ends the night.
An ambulance is on its way to the next mission.
A power plant is being monitored.
A data center keeps our network up and running.
A freight train is traveling through the country.
Norway never sleeps.
And neither do the people who keep the country running.
Three million stories
Approximately 3 million people go to work in Norway.
Approximately 95% of the workforce is employed.
This means that millions of people create value every day.
Not just financial values.
But security.
Knowledge.
Care.
Food.
Transportation.
Energy.
Technology.
Culture.
Unity.

"A country's most important capital is not found in the state budget. It shows up at work every single day."
Behind every number there is a person.
Not a statistic.
Not a spreadsheet.
A human being.
A nurse.
A teacher.
A bus driver.
A store employee.
An electrician.
A farmer.
A fisherman.
A developer.
A cleaner.
An industrial worker.
A chef.
A kindergarten teacher.
A craftsman.
A researcher.
A watchman.
A fire constable.
A truck driver.
Millions of people.

Behind every service we use, there is a person. Behind a well-functioning society, there are millions.
No one creates Norway alone
The hospital cannot function without the cleaner.
The doctor cannot do without the health care worker.
The store cannot function without transportation.
The transport does not work without the mechanic.
The mechanic does not function without the industry.
Industry cannot function without power.
The force doesn't work without the engineers.
Everything is connected.

The invisible capital
We often talk about oil.
About the state budget.
About interest rates.
About shares.
About GDP.
But we don't find the most important capital there.
We find it in humans.
The people who meet at work.
Every morning.
Every afternoon.
Every night.
Every night.
365 days a year.

The most important capital cannot be written off in an accounting. It must be developed, valued and cared for.
Maybe this is what we should talk about more.
We often discuss the few percent who are outside the workforce.
But the story of Norway is primarily about the 95 percent who are actually at work.
They are the ones who build the houses.
They are the ones who teach the children.
They are the ones who treat the patients.
They are the ones who produce the food.
They are the ones who keep the wheels turning.
They are the ones who create the values.
When most of us go to bed at night, some of us are starting our workday.
When we wake up the next morning, thousands of people have already been at work for several hours.
We don't know their names.
But we are dependent on them.
Every single day.
It is these people who are Norway's most important capital.
These people are the real value creators.
A personal reflection
When I retired, I ended almost fifty years of working life.
Throughout these years, I have had the pleasure of working with people in private business, the public sector, and volunteering.
I have seen how values are created.
Not primarily through technology.
Not through budgets.
Not through spreadsheets.
But through people.
Through colleagues who stood up when it really mattered.
Through the nurse who took an extra shift.
Through the teacher who spent a little extra time on a student.
Through the cleaner who made sure the workplace was ready the next morning.
Through the developer who solved a problem no one else could.
Through the electrician, the carpenter, the bus driver, the store employee, the farmer, the fisherman, the industrial worker, the chef and all the others who do their jobs every day – often without receiving much attention.
I was part of this workforce for almost half a century.
I am now retired from working life.
That doesn't mean I'm unemployed.
This means that I have had the opportunity to see working life from a different angle.
And perhaps I appreciate it even more today.
Every time I walk into a hospital, shop in a store, drive on a well-maintained road, or receive help from the public sector, I know that there are people behind it.
People who have gotten up early.
People who have worked evenings.
People who have had night shifts.
People who have chosen professions because they wanted to make a difference.
Therefore, I want to say one thing:
Thanks.
Thank you to all of you who keep Norway going.
Every morning.
Every afternoon.
Every night.
Every night.
You may not always be the most visible.
But you are the most important capital Norway has.
You are the real value-creating people.
They are the invisible capital that makes Norway function.
Approximately 3 million people go to work in Norway.
Approximately 95% of the workforce is employed.
Read more about value-creating people
Value creation happens every day and throughout society. In this series, we take a closer look at some of the people, workplaces, and societal functions that create value for us all.
Recommended books from our library
Short review
Don't Make Me Think is one of the world's most influential books on usability and web design. Since its first edition in 2000, the book has helped designers, developers, content producers, and managers understand a simple but powerful principle: Good digital services should be intuitive. The user should be able to complete their task without having to stop and think about how the website works.
Why we recommend the book
This is one of the books that has had the greatest impact on my own work with digital services. Over the years – from SAS and the Norwegian Opera & Ballet to working on Bærum Municipality’s website – the principles in this book have been an important reminder that technology is never an end in itself. The goal is to make everyday life easier for the people who use the services. Despite the fact that the book was published many years ago, the message is just as relevant today.
Authors: Ward Hanson and Kirthi Kalyanam
Short review
Internet Marketing & eCommerce provides a thorough introduction to how the internet has changed marketing, commerce, and business development. The book combines theory and practical examples in digital marketing, e-commerce, customer behavior, value creation, and digital business models. Although written at a time when the internet was still in its infancy, many of the fundamental principles are still highly relevant.
Why we recommend the book
This book was an important part of my own learning journey in digital marketing and e-commerce. It helped build my understanding of how technology, customer experiences and business strategy are interconnected – an insight that later became very important in my work with SAS, the Norwegian Opera & Ballet, Bærum Municipality and eventually the project The Invisible Capital. Many of the ideas about customer value, digitalization and innovation presented on the website have their roots in the knowledge this book conveys.
Authors: Clayton M. Christensen and Michael E. Raynor
Short review
In this sequel to The Innovator's Dilemma, Clayton Christensen shows how businesses can translate innovation theory into practical strategy. The book explains how companies can identify new growth opportunities, develop disruptive innovations, and build organizations that thrive in rapidly changing markets.
Why we recommend the book
While The Innovator's Dilemma explains why established businesses are often challenged, The Innovator's Solution provides concrete advice on how to meet the challenges. The book is therefore a natural next step for anyone who wants to understand innovation, strategy and long-term value creation.
Authors: Jeff Dyer, Hal Gregersen and Clayton M. Christensen
Short review
What characterizes people who create groundbreaking innovations? The authors identify five key skills – observation, questioning, experimentation, networking and association – that are common to the world's most innovative leaders and entrepreneurs.
Why we recommend the book
This book shifts the focus from organizations to the people behind innovation. It shows that creativity and innovation can be developed through deliberate training and experience. The perspectives align well with the philosophy behind Invisible Capital, where human competence and curiosity are the most important drivers of development.
Authors: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
Short review
In this book, Clayton Christensen further develops the theory of Jobs to Be Done – the idea that customers do not primarily buy products, but "hire" them to solve specific needs. Through practical examples, the authors show how businesses can develop products and services that address customers' real-world challenges.
Why we recommend the book
For anyone working in customer experience, service design, and innovation, this is one of the most insightful books ever written. It reminds us that value creation always starts with understanding the people we are developing solutions for – a fundamental principle of Invisible Capital.
Author: Clayton M. Christensen
Short review
The Innovator's Dilemma is considered one of the most influential books on innovation and technological change. Clayton M. Christensen introduces the theory of disruptive innovation and explains why even the most successful businesses can fail when new technologies and business models challenge established markets. Through a series of examples, he shows how companies often focus on today's customers and incremental improvements, while overlooking innovations that later change entire industries.
Why we recommend the book
This is one of the books that has had the greatest impact on modern innovation thinking. When I first read it, it gave me a whole new perspective on why some businesses succeed in transformation, while others lag behind – even when they are well led. The insight has been an important part of my own understanding of digitalization, innovation and change management, and many of the reflections in The Invisible Capital build on the ideas Clayton Christensen presents in this classic. The book is as relevant today, in the face of artificial intelligence and digital transformation, as it was when it was published.
Author: Henry Chesbrough
Short review
Henry Chesbrough introduced the concept of Open Innovation and changed the way many businesses think about research and development. He shows how companies can create more innovation through collaboration with customers, universities, start-ups, suppliers and other external partners.
Why we recommend the book
Open Innovation has had a major influence on modern innovation thinking and was also an important topic during the seminars in Oxford and San Francisco. The book shows why future value creation occurs in the interaction between people, businesses and knowledge environments – not within closed organizations alone.
Authors: W. Chan Kim and Renée Mauborgne
Short review
Blue Ocean Strategy challenges businesses to shift their focus away from fierce competition and instead create new markets with little or no competition. The authors present strategies and models that help organizations develop innovative products, services, and business models.
Why we recommend the book
This book has inspired leaders around the world to rethink strategy and innovation. Instead of competing for the same customers, it shows how businesses can create new value through creativity and differentiation. The perspectives align very well with the themes of innovation, digitalization, and long-term value creation in Invisible Capital.
Authors: Patricia B. Seybold
Short review
Patricia Seybold shows how businesses can create better products and services by actively involving customers in the innovation process. The book describes how dialogue, co-creation and close collaboration with users can provide better solutions and stronger competitiveness.
Why we recommend the book
Customers often hold the most important insights into how products and services can be improved. This book emphasizes the importance of listening, involving, and learning from users – a perspective that is echoed in many of the articles on The Invisible Capital. Innovation rarely happens alone; it is created in the interaction between people.
Authors: Philip Evans and Thomas S. Wurster
Short review
This book analyzes how digital information is changing competitive conditions, markets, and business strategies. The authors explain how the internet is disrupting established structures and creating new opportunities for businesses that are able to think differently.
Why we recommend the book
Although written early in the internet revolution, the book describes many of the developments that still characterize business today. It provides valuable perspective on how digitalization affects value chains, competition, and innovation – themes that are central to Invisible Capital.
Authors: Don Tapscott and Anthony D. Williams
Short review
Wikinomics shows how openness, sharing and collaboration across organizations create new forms of innovation and value creation. Through a number of international examples, the authors describe how digital networks make it possible to develop products, services and knowledge together.
Why we recommend the book
This book was groundbreaking when it was first published, and many of the ideas have since become a natural part of everyday digital life. The perspectives on collaboration, knowledge sharing, and open innovation processes align very well with the philosophy behind Invisible Capital, where people and networks are at the center of value creation.
© 2025 - 2026 Portico Publish | The invisible capital Privacy and use of the website | Developed and operated by Magne Bjella | Powered and secured by Wix















Comments