Innovation Program – Innovation and Commercialization – Module IV
Innovation in Practice

Innovation in Practice – Silicon Valley
Module IV takes the program from theory to practice through a seminar in San Francisco and Silicon Valley. Here, we met leaders, entrepreneurs, and researchers working at the heart of the world’s most dynamic innovation ecosystem.
The module shows how innovation is actually organized, financed, and scaled—in interaction with culture, capital, networks, and technology. The perspectives from Silicon Valley serve as a practical complement to the theories from Modules I–III.

From Studies and Seminars to Today’s Knowledge Universe
The studies, seminars, and study trips documented on this page are part of the knowledge foundation behind The Invisible Capital. Topics such as customers, technology, innovation, digitalization, and value creation have shaped this journey over several decades—while these fields have continued to evolve.
At The Invisible Capital, we therefore continue exploring these questions through dedicated knowledge series. Here, earlier theories, research, and experiences are connected with more recent knowledge, emerging technologies, and the challenges facing people and organizations today.
Innovation
Innovation is not just about new ideas. Value is created when knowledge, technology, and ideas are developed into products, services, processes, organizational models, and business models that are actually put into use. The Innovation series spans from Schumpeter to modern innovation research and explores incremental, radical, disruptive, open, and user-driven innovation, among other approaches.
→ Explore the Innovation Series
The Customer
The customer is not simply the recipient of what an organization produces. In a competitive market, the customer plays a decisive role in determining whether an organization actually succeeds in creating value. The Customer series explores customer orientation, customer insight, customer experience, satisfaction, loyalty, trust, and human interactions in greater depth.
→ Explore the Customer Series
Value Creation
What does it really mean to create value—and who creates it? The Value Creation series spans from economic theory and leading researchers to a broader understanding of how people, expertise, institutions, businesses, and the public sector contribute to value creation.
→ Explore the Value Creation Series
Digitalization
Digitalization has evolved from individual technologies into a fundamental part of how organizations operate and create value. The Digitalization from A to Z series traces this evolution through the internet, the web, e-commerce, search, UX, social media, mobile, omnichannel, cloud, data, platforms, and digital transformation—leading to today’s AI First development.
→ Explore the Digitalization from A to Z Series
Artificial Intelligence
Artificial intelligence represents the next chapter in digital development. In our dedicated AI knowledge universe, we explore how artificial intelligence works, how AI finds and uses information, how it evaluates sources and websites, and what these developments could mean for people, organizations, and value creation.
→ Explore the Articles on Artificial Intelligence
Recommended Reading
The Innovator's Solution
A follow-up to The Innovator’s Dilemma in which Christensen focuses more closely on how organizations can work strategically with innovation and disruptive change. The book combines theory with practical guidance on organization, growth, and innovation strategy.







