Classical music, the Opera and the people behind it

A personal journey through music, culture and invisible capital

Some experiences leave a mark because they are big. Others because people take the time to share something they love.
For me, my interest in classical music really began through people.
Throughout my long working life, I have been fortunate to meet people who have taught me a lot about technology, management, marketing and digitalization. But some have also opened doors to completely different worlds. Worlds filled with art, culture and music.
One of the most important experiences was the years I worked at the Norwegian Opera & Ballet.
It was here that I really began to understand what lies behind a performance. Not just the music and the art, but the people.

The Opera House – a house built by people
When people think of the Oslo Opera House, they often think of the building.
That's understandable.
Since its opening, the Opera House has become one of Norway's most famous buildings and a symbol of modern Norwegian culture. Every year, hundreds of thousands visit the building to experience performances or simply enjoy the view over the Oslo Fjord.
But the building does not create any illusions.
A building can be beautiful. It can be functional. It can be iconic.
But without the people, it's just a building.
When I worked at the Norwegian Opera & Ballet, I got to experience something the public rarely sees.

Behind every performance stands a large team of people:
musicians
singers
dancers
conductors
stagehands
carpenters
painters
costume designers
seamstress
maskers
props
lighting designers
sound engineers
technicians
manufacturers
marketers
developers
economists
administration
management

The audience enjoys seeing the soloists on stage.
But the performance is the result of hundreds of people working together towards a common goal.
For me, this is one of the clearest examples of what I have later chosen to call Invisible Capital.
The building is visible.
The scene is visible.
The performance is visible.
But what makes it all possible is far less visible:
The knowledge.
The experience.
Collaboration.
The community.
The people.
An email that opened the door
In the fall of 2013, I sent a simple email to a colleague at the Opera.
The question was also simple:
What classical music should I start with?
I didn't want to become an expert.
I just wanted to learn more.
Paul Podolski replied.
Orchestra director Jørn Pedersen agreed with the recommendations.
There was no syllabus.
No exam.
No academic review.
Just good advice from people who wanted to share something they themselves loved.
Jørn ended with a sentence that has stayed with me ever since:
"Start there, and you'll get refills eventually."
It's actually a fantastic description of how knowledge is shared.
Not by overwhelming people.
But by opening a door.
Paul's recommendations
When the response came, the list was both extensive and personal.
This was the music Paul thought I should start with.
"I'm afraid that no matter what I suggest, the next day I'll think "damn, I didn't think of that – and that – and that etc. etc. etc." - but here goes:"
Pyotr Tchaikovsky

Pyotr Ilyich Tchaikovsky (1840–1893) is considered one of the most beloved composers in history. Works such as Swan Lake, Romeo and Juliet, and Symphony No. 6 Pathétique make him a natural starting point for a journey into the world of classical music.
Symphony No. 6 "Pathétique" (not to be confused with one of Beethoven's piano sonatas which is also called "Pathetique" (and should undoubtedly also be on the list!)
Serenade for strings
Romeo and Juliet Overture
The 1812 Overture
Slave March
The Violin Concerto
Piano Concerto No. 1


Beethoven

Ludwig van Beethoven (1770–1827) changed the history of music. Despite losing his hearing, he created some of the world's most significant symphonies and chamber music works – music that still fills concert halls around the world.
Symphony No. 7 and Symphony No. 9 (then all the others too!)
The Violin Concerto
Chopin

Frédéric Chopin (1810–1849) gave the piano a new voice. Through his nocturnes, ballads, preludes and mazurkas, he created music that is still considered among the most beautiful works in the history of Romantic music.
Barcarolle
Piano Sonata No. 2
The Four Ballads
(and just about everything he ever wrote!)
Brahms

Johannes Brahms (1833–1897) built on Beethoven's legacy, creating music of depth, warmth, and timeless beauty. His symphonies and chamber music remain among the most performed works in the world.
The Four Symphonies
The Violin Concerto
Mendelssohn

Felix Mendelssohn Bartholdy (1809–1847) combined classical elegance with romantic sensibility. His works are characterized by light, balance, and melodic beauty, and are still regularly performed in concert halls around the world.
The Violin Concerto
Elgar

Sir Edward Elgar (1857–1934) raised British orchestral music to an international level. Works such as Pomp and Circumstance, Enigma Variations and the Cello Concerto are today considered among the most beloved compositions in the English musical tradition.
Pomp and Circumstance
Enigma Variations
Nimrod
Wagner

Richard Wagner (1813–1883) revolutionized opera through monumental works that fused music, drama, and stagecraft into a single whole. His operas still dominate the repertoire of the world's leading opera houses.
Overtures and preludes
Rossini

Gioachino Rossini (1792–1868) created some of the most beloved melodies in opera history. With works such as The Barber of Seville and Cinderella, he combined humor, virtuosity, and a melodic lightness that continues to thrill audiences around the world.
Overtures
Opera
Paul was clear when he came to the opera.
He wrote:
"When it comes to opera, I have to put my personal favorite at the top."
Giacomo Puccini

Giacomo Puccini (1858–1924) wrote some of the most moving love stories in opera history. Works such as La Bohème, Tosca, Madama Butterfly and Turandot still fill opera stages around the world.
The favorite was:
Tosca by Giacomo Puccini.
He also recommended:
Eugene Onegin by Tchaikovsky.
Ballet
For ballet, he recommended:
The Firebird
Petrushka
by Igor Stravinsky.
And added:
"If you don't like the ballet, you can just close your eyes and listen to the concert."
That perhaps says something about the enthusiasm.
What I discovered along the way

Looking back at the list today, it strikes me how well thought out it really was.
Tchaikovsky opened the door.
His music is full of emotion, beautiful melodies and strong contrasts. He became the perfect introduction to classical music.
Then came Beethoven.
The power.
The will.
The man who continued to compose even when his hearing failed.
Then Chopin.
The poet at the piano.
The composer who made the instrument sing.
Then Brahms.
The thoughtful perfectionist who spent almost twenty years daring to write his first symphony.
Mendelssohn taught me elegance.
Elgar taught me dignity.
Wagner opened the door to the dramatic universe of opera.
Rossini reminded me that classical music can also be humor, joy, and the spark of life.
And then came Puccini.
Puccini and Tosca

When I later began to explore the operas on the list, I understood why Paul had highlighted Puccini.
Puccini did not write primarily about kings and heroes.
He wrote about people.
About love.
About hope.
About fear.
About jealousy.
About loss.
Perhaps that is why his operas still touch audiences more than a hundred years after they were written.
And among them, Tosca stands in a special position.
Here we find love, art, politics, abuse of power, courage and tragedy combined in one intense story.
It's easy to understand why this became Paul's personal favorite.

Why classical music still matters
One of the things that fascinates me most is that people still fill concert halls to hear music that was written hundreds of years ago.
We live in a digital age.
We have artificial intelligence.
We have streaming services.
We have access to more content than any generation before us.
Yet the music of Tchaikovsky, Beethoven, Wagner and Puccini touches people to this day.
Maybe because music reminds us of something fundamentally human.
Pleasure.
Sorrow.
Love.
Longing.
Hope.
Feelings that haven't changed, even though the world around us has.

We live off each other's work.
Over the years, I have become increasingly concerned with a simple message:
We live off each other's work.
This applies to business.
This applies to the public sector.
This applies to hospitals.
And that applies to the Opera.
No performance is created by one person.
No great experience is created alone.
Behind the applause there are always people that the audience never sees.
People who, through knowledge, experience, collaboration and trust, make the experience possible.
For me, this is the very core of Invisible Capital.

A musical gift
When I look back at the emails from Paul Podolski and Jørn Pedersen today, they are actually about something far bigger than classical music.
They are about people sharing knowledge.
About colleagues who take their time.
About curiosity.
About learning.
About culture that is passed down from person to person.
And perhaps that is precisely why classical music is still alive.
Not because the notes are old.
Not because the works are famous.
But because people continue to share them with each other.
For me, it started with a simple email.
And some colleagues at the Opera who took the time to open the door.
Thank you very much
To all of you who have chosen a life in art and culture.
Many thanks to composers, conductors, musicians, opera singers, ballet dancers, actors, choreographers, scenographers, playwrights and writers.
Many thanks to stage technicians, lighting and sound technicians, props, costume designers, seamstresses, makeup artists, hairdressers, stage managers, producers, administration, marketers, ticket agents, hosts, cleaners and everyone else who works behind the scenes.
Many thanks to artists, illustrators, photographers, filmmakers, librarians, museum curators, cultural workers, festival organizers, cultural schools, choirs, bands, orchestras and all volunteers who make art and cultural life alive – every single day.
You don't just create performances.
You create moments.
You create reflection.
You create joy.
You are creating tears.
You create hope.
You create community.
And you create memories that will follow us throughout our lives.
The value of what you do cannot always be measured in accounts, budgets or visitor numbers.
But it lives on in humans.
It lives in children who experience their first performance.
It lives in youth who find inspiration to create.
It lives in adults who recognize themselves in a story.
It lives on in the elderly who are awakened by memories through music they have never forgotten.
Thank you for enriching our lives.
Thank you for preserving our cultural heritage and at the same time creating new art for future generations.
And thank you for reminding us every day that the most important capital we have is our people.
Thank you very much.

Further reading
Values are created in encounters between people
A reflection on why human competence, trust and collaboration are our most important assets.
What do we really mean by the term – and why are people the most important resource in both the public and private sectors?
How one person's commitment and values can leave a mark far beyond their own workplace. An example of how human capital creates ripple effects that cannot be measured in accounting alone.
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