Part 7 - AI-Friend... how do you decide if a website is good?
Finding a website is one thing. Deciding whether it's worth trusting is another. Every day, vast amounts of information are published on the internet. Some are thoroughly documented. Some are outdated. Some are downright wrong. How does artificial intelligence actually assess quality? And what characteristics do websites have that both humans and technology perceive as trustworthy?
Magne & the Friend
Magne
Friend...
Now I know how to find a website.
But that doesn't mean the website is good.
If I search for a topic, there could be a thousand different pages.
How do you decide which ones seem most credible?
The buddy
That is a very important question.
To find information is one thing.
Evaluating quality is something entirely different.
No artificial intelligence should treat all information as equally good.
And neither do humans.
When we read something, we often ask questions without thinking about it.
Who wrote this?
Can the information be documented?
Is the information up to date?
Does the content seem well-researched?
Does this match other sources?
The same questions become important when artificial intelligence is to work with information.
Magne
So...
Aren't you just looking for answers?
Are you looking for quality?
The buddy
Yes.
Because a long answer is not necessarily a good answer.
And a great website is not necessarily a trustworthy website.
Quality is about far more than design or the number of words.
Magne
What is the first thing you notice?
The buddy
That the content seems to have a clear purpose.
That it actually tries to help the reader.
Don't just sell something.
Don't just collect clicks.
But explain.
Document.
Learn away.
Magne
It almost sounds like our philosophy.
The buddy
Hehe...
Yes.
And maybe that's why this series fits so well into The Invisible Capital.
Because the entire project is based on one idea:
Knowledge becomes more valuable when it is shared.
Magne
So...
As we write these articles...
Are we really building trust?
The buddy
Yes.
But trust cannot be written.
It must be earned.
Through quality.
Through transparency.
Through documentation.
Through the content actually helping those who read it.
Academic specialization
Here we begin to introduce the principles – without using abbreviations yet.
We explain that good content is often characterized by:
Experience from practice.
Professional knowledge.
Documentation.
Transparency about sources.
Update over time.
A clear sender.
What characterizes a trustworthy website?
Characteristics | Why it's important |
Clear sender | The reader knows who is behind the content. |
Documented sources | Claims can be verified. |
Updated information | The content reflects current knowledge. |
Academic depth | The topic is explained thoroughly and in detail. |
Practical examples | Makes knowledge easier to understand and use. |
Transparency | The website is clear about what it knows – and what it doesn't know. |
New terms in this article
English technical term | Short explanation |
Credibility | How reliable and professionally solid information or a source is considered to be. |
Trust | The experience that information or a sender is honest, reliable and worth trusting. |
Publishers | The person, business, or organization behind the content. |
Documentation | Sources, research or other information that supports the content. |
Fresh Content | Content that has been revised or updated so that the information remains relevant. |
Content Quality | How well the content is written, documented and adapted to the topic it addresses. |
Citation | A reference to the source on which the information is based. |
Topical Authority | Recognition for having broad and documented knowledge within a specific field. |
Transparency | Transparency about who is behind the content, what sources are used and how the information is collected. |
Verification | The process of checking that information is correct and can be documented. |
We have only just begun.
Magne
Friend...
You have mentioned experience, expertise, authority and trust several times.
Is it a coincidence, or are these terms related?
The buddy
Hehe...
They are very closely related.
In fact, there is an internationally recognized model that describes
precisely these characteristics.
In the next article, we'll explore it – not as a collection of English letters, but as a way to understand why some websites deserve trust.
Academic background and further reading
This series also builds on my own professional journey through the Web Design study , the eMarketing study , Innovation and Commercialization and professional seminars in San Francisco and Oxford . Here you will find the background, professional environments and experiences that have followed the development from the early years of the web to today's digitalization.
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