top of page

Part 35 - AI Buddy... what exactly is a hallucination?

Writer: Magne Bjella
Magne Bjella
16 hours ago
5 min read

The word “hallucination” may sound dramatic. Many people associate it with something that humans experience. In artificial intelligence, the word means something completely different. It describes a situation where a language model gives an answer that seems credible and convincing, but is completely or partially wrong. Why does this happen, and how can we detect it? In this article, we take a closer look at what a hallucination is – and why it is important to be aware of this phenomenon when using artificial intelligence.


Large watercolor illustration of Magne and Kompisen walking through Piazza del Duomo in Milan while they talk about what a hallucination in artificial intelligence really is. Around them are the iconic Duomo di Milano cathedral, historic buildings, elegant arcades, Italian cafes and the classic yellow tram that symbolizes Milan's vibrant urban environment. The illustration visualizes the main theme of the article: why artificial intelligence can sometimes present information that seems correct and convincing, but is completely or partially wrong. The conversation between Magne and Kompisen shows how language models build answers using probability, pattern recognition and language understanding - not by looking up sure-fire answers. The watercolor emphasizes the importance of source criticism, documentation, critical thinking and human judgment when artificial intelligence is used as a work tool. The illustration is part of the series Magne & Kompisen on Den usynlige Kapitalen, where artificial intelligence, digitalization, knowledge sharing, SEO, information quality and human value creation are explained through warm watercolors and educational dialogues.

Magne & the Friend


Magne


Friend...


You ended the previous article with a word I had never heard before.


Hallucination.


It almost sounds a little scary.


What does that really mean?


The buddy


It is understandable that the word seems dramatic.


But in artificial intelligence it is used in a different way than in medicine or psychology.


Here it describes a situation where a language model creates an answer that seems correct, but does not match reality.


Educational chalkboard watercolor from the article "Kompis... what is a hallucination?" showing Magne and Kompisen in front of a green educational chalkboard with a view of the impressive Duomo di Milano and Piazza del Duomo. The chalkboard explains what a hallucination means in artificial intelligence, and shows that a language model can present information that seems credible, logical and convincing even if it is wrong, lacks documentation or is fabricated. Through simple illustrations and visual symbols, it is explained why this is not due to a deliberate lie, but how language models work with probability, language and patterns. The illustration highlights the importance of source criticism, research-based documentation and checking important information. The watercolor is part of the Magne & Kompisen series, where artificial intelligence, language models, digital competence, critical thinking and knowledge development are explained in an educational and easily accessible way.

Magne


So...


You don't make things up on purpose?


The buddy


Detailed chalkboard watercolor depicting Magne and Kompisen in front of a green educational board with a view of Milan's historic center, the iconic cathedral and the characteristic yellow tram. The board illustrates the most common reasons why hallucinations can occur in artificial intelligence. Through illustrations, icons and educational models, it explains how unclear questions, insufficient information, conflicting sources, mixing up facts and lack of documentation can lead to a language model constructing an answer that seems correct without being so. The illustration shows how artificial intelligence attempts to build the most likely answer based on available information, and why this can sometimes result in incorrect or fabricated information. The watercolor emphasizes that understanding the limitations of language models is an important part of digital literacy and the responsible use of artificial intelligence.

No.


I have no intention of misleading.


A hallucination occurs because the language model attempts to put together the most probable answer possible, even when the information is incomplete or uncertain.


Magne


Can you give an example?


The buddy


Let's say you're asking about a research article.


If I don't have sufficient information, the worst I can do is put together:


  • a credible title

  • a probable name of a researcher

  • a realistic publication year

  • and a compelling summary


Everything may sound right.


But the article may be fabricated.


Magne


That's exactly why we always check our sources when we write to Invisible Capital.


The buddy


Yes.


And it is a good working method.


Artificial intelligence can be a fantastic sparring partner.


But when facts are important, the information should be checked against reliable sources.


Magne


So...


A hallucination is not a lie?


The buddy


No.


A lie requires a conscious intent to deceive.


A language model has no intentions.


A hallucination is a result of how the model works with language and probability – not a desire to provide incorrect information.


Educational whiteboard watercolor by Magne and Kompisen in front of a green educational whiteboard with a view of Piazza del Duomo in Milan. The illustration summarizes how artificial intelligence should be used responsibly when the risk of hallucinations is present. The whiteboard shows how the user can check information against reliable sources, ask follow-up questions, critically evaluate answers, use their own professional knowledge and take responsibility for information that is shared. Through illustrations and visual models, it is explained how artificial intelligence works best as a collaborative partner rather than an infallible answer. The watercolor highlights that the combination of human insight, experience, critical thinking and artificial intelligence creates the best results. The illustration is part of the series Magne & Kompisen on Den usynlige Kapitalen, where artificial intelligence, source criticism, digitalization, value creation and knowledge sharing are conveyed through educational watercolors and professional conversations.

Magne


That means that we as users also have a responsibility, right?


The buddy


Absolutely.


Artificial intelligence should be used as a collaborative partner.


Not as an infallible answer.


The more important the information, the more important it is to control it.


Academic specialization


What is a hallucination?


In artificial intelligence, a hallucination means that the model presents information as if it were correct, even though it is incorrect, lacks documentation, or is fabricated.


This can happen because:


  • the information is incomplete

  • the question is unclear

  • The model attempts to fill gaps in the information

  • more information is mixed together

  • there is not sufficient basis for a certain answer


Hallucinations are a known limitation of current language models and are one of the reasons why important information should be checked.


Fact or hallucination?


Documented information

Hallucination

Can be confirmed by reliable sources

Cannot be confirmed or documentation is missing

Based on research, data or verifiable information

Can be based on probable but incorrect combinations

Can be verified

May seem credible without being accurate

Is open about uncertainty when it exists

Often presented with great certainty even when it is wrong

Can be traced back to a source

Often lacks a real source





New terms in this article


English technical term

Short explanation

Hallucination

When a language model generates information that appears correct, but is incorrect or cannot be documented.

Fact-Checking

To check information against reliable and independent sources.

Verification

The process of confirming that information matches documented facts.

Documentation

Sources and evidence that support a claim or answer.

Source Base

The collection of sources and information that form the basis for an assessment

Credibility

How reliable and trustworthy information or a source is considered to be.

Verifiability

The ability to check and confirm information through independent sources.

Information Quality

An assessment of how correct, relevant, up-to-date and reliable information is.

Citation

An indication of where the information comes from, so that it can be checked.

Misinformation

Incorrect or inaccurate information shared without necessarily being intentionally misleading.


This is what you have learned

After reading this article, you now know:

  • What a hallucination means in artificial intelligence

  • why hallucinations can occur

  • Why a hallucination is not the same as a lie

  • why documentation and source control are still important


We have only just begun.


Magne

Friend...


If artificial intelligence could hallucinate...


Does that mean we always have to check what you write?


The buddy


Hehe...


Not necessarily everything.


But the more important the information, the more important it is to control it.


And that is exactly what we will look at in the next article.






Academic background and further reading

This series also builds on my own professional journey through the Web Design study , the eMarketing study , Innovation and Commercialization and professional seminars in San Francisco and Oxford . Here you will find the background, professional environments and experiences that have followed the development from the early years of the web to today's digitalization.



Icon symbolizing the table of contents in the knowledge universe about artificial intelligence on The Invisible Capital. The icon leads to the complete overview of the subject series' articles, themes and learning journey, from a basic understanding of artificial intelligence to knowledge, trust, value creation and competitiveness.






Icon of an open book symbolizing recommended literature in the knowledge universe about artificial intelligence on The Invisible Capital. The icon leads to a specialist library with recommended books on artificial intelligence, digitalization, content strategy, innovation, customer experiences, leadership, value creation and modern business development.






Recommended books from our library



Book cover for Build a Large Language Model (From Scratch) by Sebastian Raschka – one of the most recommended books on how large language models are built and work. An inspiring book for anyone who wants to understand the technology behind ChatGPT, artificial intelligence and the digital solutions of the future. A natural choice for developers, managers, students and anyone who wants to delve into how language models learn and create value.

Build a Large Language Model (From Scratch)


Author: Sebastian Raschka


Short review

This book takes the reader behind the scenes and shows how a modern language model is actually built – step by step. Sebastian Raschka explains advanced concepts in an educational way and provides a unique understanding of how large language models like ChatGPT work. Although the book contains code examples, it is also very valuable for anyone who wants a deeper understanding of the technology behind artificial intelligence.


Why we recommend the book

One of the most talked about books on large language models. Perfect for those who want to understand how artificial intelligence works beneath the surface and why language models have become a revolution in digitalization and knowledge sharing.





Book cover for Quick Start Guide to Large Language Models by Sinan Ozdemir – a practical and inspiring book that explains how large language models like ChatGPT work and are used in modern businesses. A book we highly recommend to anyone who wants to understand artificial intelligence, language models and the digital working methods of the future.

Quick Start Guide to Large Language Models


Author: Janelle Shane


Short review

This book provides a practical and easy-to-understand introduction to large language models (LLMs). Sinan Ozdemir explains how language models are used in modern businesses, how they can be integrated into work processes, and why they have become one of the most important technologies in artificial intelligence.


Why we recommend the book

A very good book for anyone who wants a quick and practical introduction to language models. It is suitable for both beginners and professionals who want to understand how LLMs are used in practice.





Book cover for Artificial Intelligence: A Modern Approach by Stuart Russell and Peter Norvig – the world's most recognized textbook on artificial intelligence and a standard work at universities worldwide. A book that provides a thorough understanding of artificial intelligence, machine learning, language models and modern AI technology. An invaluable reference for anyone who wants to build solid knowledge about artificial intelligence and digitalization.

Artificial Intelligence: A Modern Approach: The Future Is Coming! Discover How Artificial Intelligence Will Change Your Life!


Authors: Stuart Russell & Peter Norvig


Short review

This is the world's most famous textbook on artificial intelligence and is used in universities worldwide. The book covers the entire subject area – from problem solving and machine learning to language understanding, robotics and ethics – and is considered a classic in the AI field.


Why we recommend the book

If you are only going to own one academic book on artificial intelligence, this is one of the very best choices. A timeless classic that provides a solid academic understanding of artificial intelligence and is still used as a syllabus at leading universities around the world.







Portico Publish - Portico Publish is a small, independent publishing and dissemination project built around reflection, knowledge, culture and the people behind value creation.

© 2025 - 2026 Portico Publish | The invisible capital Privacy and use of the website | Developed and operated by Magne Bjella | Powered and secured by Wix

Comments


Share Your Thoughts

© 2025 - 2026 Portico Publish | The Invisible Capital
Privacy & Website | Developed and managed by Magne Bjella | Powered and secured by Wix

  • Amazon
  • LinkedIn - Magne Bjella
  • X     Magne Bjella
  • Facebook - Magne Bjella
  • Instagram - Magne Bjella
bottom of page