Part 12 - AI-Companion... why shouldn't any articles stand alone?
Many websites consist of individual articles that each live their own lives. They are published, shared a few times – and then left alone. But what if each article instead became part of a larger universe of knowledge? What if each page helped the reader move on to the next question? In this article, we take a closer look at why the connection between articles can be one of the most important investments a website makes.
Magne & the Friend
Magne
Friend...
We have now written many articles in this series.
But I have noticed one thing.
We never end with:
“Thank you for reading.”
We always end with a new question.
Why?
The buddy
Because people rarely finish learning after one article.
When we learn something new, a new question almost always arises.
If the website can answer the next question as well, it will be easier to continue learning.
Magne
So...
Is an article really the start of a conversation?
The buddy
Yes.
And perhaps even more importantly.
An article should be part of a larger story.
If each article points to the next topic, the website gradually builds knowledge in the reader.
Magne
It reminds me of a book.
I don't read chapter seven without knowing what happened in chapter six.
The buddy
Just.
A good website can work the same way.
Not like a collection of random pages.
But like a bookshelf.
Where each chapter builds on the previous one.
Magne
So...
When we link between our articles...
Isn't it really for the search engines?
The buddy
No.
The most important reason is the people.
Internal links help the reader further.
When they also make it easier for search engines and artificial intelligence to understand the context, it is a positive side effect.
But the starting point should always be the reader.
Magne
Then I begin to understand why we have spent so much time planning our series.
The buddy
Yes.
Because a series is more than just several articles on the same topic.
It is a planned learning journey.
And it is precisely such learning journeys that build trust over time.
Academic specialization
Here we introduce a thought that can become a guiding principle for the entire website:
From individual articles to a universe of knowledge
A good website helps the reader go from:
question
to answer
to understanding
to the next question
for deeper insight
We can use The Invisible Capital as an example:
Leaders and leadership
The employee
The customer
AI
Digitization
Innovation
All the series point towards each other.
It creates a whole.
Single articles or universes of knowledge?
Single items | Knowledge universe |
Standing alone | Building on each other |
Answering one question | Answers many related questions |
Get internal links | Clear connection between topics |
Short lifespan | Building value over many years |
Provides information | Building understanding |
New terms in this article
English technical term | Short explanation |
Topic Cluster | A collection of articles that highlight different aspects of the same topic and are connected with internal links. |
Cornerstone Content | The most important and comprehensive article within a field, on which other articles build. |
Knowledge Ecosystem | A website where articles, technical terms and resources are linked together into a whole. |
Internal Linking | The work of linking related pages on the same website. |
Learning Journey | A planned sequence of content that builds knowledge step by step. |
Content Hierarchy | How content is organized from overarching topics to detailed articles. |
Content Ecosystem | A network of content that supports and reinforces each other. |
Navigation Path | The path the user follows through a website. |
Contextual Link | An internal link placed naturally in the text because it provides the reader with more relevant knowledge. |
Content Series | A planned series of articles that together build understanding within a specific topic. |
We have only just begun.
Magne
Friend...
Now I understand how we build a universe of knowledge.
But how do we know which articles should be the cornerstones?
The buddy
Hehe...
Now we come to the architecture.
Not the architecture of a building.
But the architecture of knowledge.
And that is perhaps the most important job of all.
Academic background and further reading
This series also builds on my own professional journey through the Web Design study , the eMarketing study , Innovation and Commercialization and professional seminars in San Francisco and Oxford . Here you will find the background, professional environments and experiences that have followed the development from the early years of the web to today's digitalization.
Recommended books from our library
The Coming Wave
Author: Mustafa Suleyman
Short review
The Coming Wave explores how artificial intelligence and other breakthrough technologies will transform work, business, and society in the coming decades. Mustafa Suleyman, one of the founders of DeepMind, combines his own experiences from AI development with analyses of the technology's opportunities, risks, and significance for the future.
Why we recommend the book
One of the most important books on the future of artificial intelligence, the book provides a unique insight into how AI will impact people, businesses and society – and why responsible technology development is becoming increasingly important.
Rebooting AI
Authors: Gary Marcus and Ernest Davis
Short review
Rebooting AI challenges many of the myths surrounding artificial intelligence. The authors explain what today's AI can actually do, where its limitations lie, and why human judgment is still crucial. The book bridges the gap between research, technology, and practical application.
Why we recommend the book
A thought-provoking book that provides a balanced perspective on artificial intelligence. Perfect for those who want to understand both the strengths and weaknesses of today's language models and AI systems.
Atlas of AI
Author: Kate Crawford
Short review
Atlas of AI shows that artificial intelligence is about much more than algorithms and technology. Kate Crawford explores how data, energy, people, politics, and economics are interconnected with the development of artificial intelligence. The book places AI in a broader societal perspective.
Why we recommend the book
An essential book for anyone who wants to understand how artificial intelligence is impacting society. It shows that AI is not just about technology – it is also about people, resources, power, knowledge and value creation.
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